Jason and Travis Kelce are dividing fans over their new cereal.
The brothers, who started another business venture when they partnered with General Mills, have created a new staple in their cereal division.
The Kelce Mix combines favorites Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs into one mix.
However, fans were divided over whether they liked the look of the inventive new product.
“This is a crime against nature,” one fan wrote on X after the cereal hit the market.
Jason and Travis Kelce Divide Fans Over Their New Cereal Collaboration With General Mills
The Kelce Mix combines Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs in 1 blend
“I’m sorry, but that mixture looks gross!” a second chimed in.
“My top 3 cereals but I don’t know how I feel about them when they’re mixed,” added a third.
Another fan wrote: ‘I feel like Travis can really bring anything to life. [sic]! Did this happen because all they did in New Heights was talk about their favorite cereal? Man, he must count himself lucky he started that podcast with Jason – it’s been quite the life changer!’
The Chiefs star and retired Eagles legend have been breaking records off the football field with their New Heights podcast, previously giving fans a behind-the-scenes look at the cereal campaign.
“We were both in LA working on something special with General Mills,” Jason said in an episode last month.
“We weren’t planning on releasing this, but there were some leaked photos. We can’t tell you exactly what’s happening, but I think these are the photos that were leaked,” he added, as a series of images flashed across the screen.
The couple both wore white T-shirts that read “cereal training camp,” along with black shorts and white striped socks.
The brothers gave fans a behind-the-scenes look at their new cereal campaign
The brothers both wore white shirts that read ‘cereal training camp’
The future Philadelphia Hall of Famer was also photographed in a foam pit, where he was tackled by two young children, before the pair posed with the Lucky Charms mascot.
“Yeah, we have a lot of cereal, so expect something really fun,” Travis said.
“This is a full circle for us. We used to watch commercials for General Mills cereal when we were kids, so this is pretty cool.”
Jason added: “I haven’t eaten this much cereal in so long,” before the Kansas City Chiefs star got involved, “and I loved every f***ing bite of it. Dude, that shit is like crack. I know why I used to eat a whole box.”
“It was incredible. I can’t wait to see what this looks like,” he continued.
The duo, making the most of the NFL off-season, also filmed a commercial that sees Travis hilariously feeding his big brother cereal.
“I enjoyed every f***ing bite. Dude, that shit is like crack,” the Kansas City Chiefs star said
Jason added: ‘It was incredible. I can’t wait to see what this looks like’