Taylor Swift fans are sleeping on the street for every stop on her Eras Tour. But they’re not camping for a ticket to her show or for a chance to see the singer in person — instead, they spend hours waiting online to get their hands on some of her coveted merchandise.
That’s right, Taylor’s Eras Tour merchandise has caused quite the stir — and people are so desperate for some items that they’ve even sacrificed a night’s sleep to make sure they don’t miss out.
Thousands of Swifties have flocked to the stadiums where she will play hours before the concerts – in some cases arriving in the wee hours of the night – and the commotion over her clothing has generated a lot of media attention.
The buzz around Taylor’s Eras Tour shirts has become so huge that local news broadcasts even sent helicopters to capture the huge Thursday queue ahead of her three sold-out shows in Houston, Texas, this weekend.
Dedication: Thousands of Taylor Swift fans have slept on the street and waited in line for hours to get their hands on some of her coveted Eras Tour merchandise
Taylor’s merchandise has caused quite a stir – and people are so desperate to get their hands on it that they’ve even sacrificed a night’s sleep to make sure they don’t miss out
Thousands of Swifties have flocked to the stadiums where she will play hours before the concerts – in some cases arriving in the wee hours of the night
Fans also shared footage of the mayhem on their social media accounts, where many of the videos went viral.
The buzz around Taylor’s Eras Tour shirts has become so immense that local news outlets have even sent helicopters to capture the huge Thursday queue ahead of her three sold-out shows in Houston, Texas, this weekend.
One clip, uploaded by a fan named Heather Farahshowed her arrival at the stadium at 6 a.m. the day of Taylor’s show in Arlington, Texas, and hundreds of people were already there.
She came equipped with blankets and a folding chair so she could sit comfortably while she waited.
And after sitting there for hours, she walked away with what she came for: two hoodies, a T-shirt and a sweater.
Someone else on TikTok said she started queuing at 5:30am, while another dedicated Swiftie got in line at 3:30am.
Kara Huber revealed that she drove all the way from Austin to Houston because she “needed the blue crewneck.”
Fans also shared footage of the mayhem on their social media accounts, where many of the videos went viral
A clip uploaded by a fan named Heather showed her arriving at the stadium at 6 a.m. for Taylor’s show in Arlington, and hundreds of people were already there
And after sitting there for hours, she walked out with what she came for: two hoodies, a T-shirt and a sweater
Kara Huber revealed she drove all the way from Austin to Houston and started queuing at 3:30am because she “needed the blue crewneck”
She waited a total of six and a half hours before the merchandise truck opened at 10 a.m., and thankfully she was able to walk away with the piece of clothing she was looking for
She waited a total of six and a half hours before the merchandise truck opened at 10 a.m., and luckily she was able to walk away with the piece of clothing she was looking for.
“The bag secured,” she wrote on TikTok. “And made some new Swiftie friends in line.”
The most sought after item seems to be the blue crew neck – which is exactly what you’d expect, a blue crew neck with the words ‘Taylor Swift The Eras Tour’ written across the front and her tour dates sprawled across the back.
The merchandise itself isn’t that special – most of the garments resemble the scoop neck, while a few others have pictures of her from her different ‘eras’.
They also have a steep price. T-shirts are $45, the sweater is $65, hoodies are $75, a bracelet is $35, a bottle of water is $25, and a tote bag is $30.
The most sought-after item seems to be the blue crew neck – with the words ‘Taylor Swift The Eras Tour’ written across the front and her tour dates sprawled across the back
The merchandise itself isn’t that special – most of the garments resemble the scoop neck, while a few others have photos of her from her different ‘eras’
So what’s causing all the hype? Well, the tour itself has become one of the most sought-after concerts in the world, so it’s understandable that everyone attending wants merchandise.
Another thing to note is that many of the items sell out quickly, which has caused panic among her biggest fans
So what’s causing all the hype? Well, the tour itself has become one of the most sought-after concerts in the world – Swifties famously went to war with Ticketmaster after struggling to get tickets last year – so it’s understandable that everyone attending will want a piece of clothing to represent that will show that they were present.
Another thing to note is that many of the items sell out quickly, which has caused panic among her biggest fans.
“I was in line at 8:30am. The blue crew neck sold out before I got to the front,” a fan shared on Twitter earlier this month.
“Eras Tour pro tip: Buy merchandise as soon as possible because it sells out,” someone else on TikTok warned alongside a clip showing multiple pieces of clothing with “sold out” signs pasted on them.