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Meta has updated its professional mode setting to help its users monetize the content they create.
Some of the new features available now allow content creators to build a public following, boost SEO, and monetize various programs on existing Facebook profiles.
With a view to building an online presence, the Facebook tool also includes analytics and enhanced wellness features to help users stay safe on the social media platform.
Professional mode for all creators
Meta started testing the professional mode in 2021 and is currently working on new formats that will allow users to earn money for the roles they share. This includes testing Facebook role ads in professional mode, as well as a new subscription model similar to YouTube.
Currently, US creators can sign up to participate in a feature called “Reel Play” on Facebook, a bonus program that allows users to get paid for reels uploaded to the platform.
“Professional mode allows you to build a global audience of followers, while still staying connected with friends and family through your personal Facebook profile. Posting public content gives you access to features designed to help you gain and attract new followers — previously only available on Pages,” Meta wrote in a statement. blog post (opens in new tab).
Professional mode creators also get direct access to a profile category on each individual’s profile, allowing the user-created brand to appear under their name when people search on Facebook.
Subscriptions are introduced and tested in professional mode to enable fans to increase their support for you and your work, and to give you the opportunity to build deeper connections with your most loyal followers by sharing only subscriber content .
In the same way a website builder (opens in new tab) service provides a dashboard to track a site’s performance, Meta has also introduced “Professional Dashboard”, an all-in-one hub that allows users to view audience insight and profile, as well as the performance of the created and uploaded content.
In addition, Meta has updated the schedule (opens in new tab) software, Post Composer, which allows users to create a schedule for uploading content.
Through TechCrunch (opens in new tab)