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Meta is reportedly closing its Facebook Creator Studio in a move that will see its offering become more streamlined.
The change was spotted by social media consultant and industry analyst Matt Navarra Twitter (opens in new tab)who posted a screenshot: “Creator Studio is going away soon and will be replaced by Meta Business Suite.”
While Meta Business Suite has long been the preferred option for Page admins, Creator Studio has promised a dedicated space for content creators to streamline publishing, track performance, and manage monetization.
Facebook Creator Studio
“We’re actively working to bring Meta’s creator tools together in one place,” the company said in response, and has since launched a help page (opens in new tab) regarding the maker tools that are set up to be in the Meta Business Suite.
Like Creator Studio, Business Suite allows users to manage all eligible Facebook and Instagram pages, with tools for creating and scheduling posts, stories, and ads, as well as interacting with customers and audiences through direct messages. Insights and analytics are also available, and the company said, “You’ll have access to all your content and data when you switch.”
Meta Business Suite is accessible online or with dedicated apps for smartphones and tablets for convenience on the go.
We have yet to say whether the change will affect how creators use Meta’s platforms for publishing, while TikTok remains a successful content-first tool for many startups and influencers looking to break into their industry and gain traction and Twitter continues to be embroiled in controversy surrounding its new ownership and paid verification stamps.
Through 9to5Mac (opens in new tab)