European Super League’s new German CEO reveals their plans to launch in just TWO YEARS’ time

A new European Super League without permanent membership could be operational by the 2024-25 season, the CEO of the company behind the failed project has revealed.

Bernd Reichart has been hired by A22 Sports Management, which was formed in April last year to sponsor and assist the proposed 12-team breakaway competition.

Reichart’s first task is to initiate talks with football stakeholders across Europe and while he is aware the discussions could continue without input from England’s big six, he is hopeful that they will participate.

The German media executive also believes the Premier League club model is a good example for the European Super League – now expanded to 20 teams – to follow.

Asked if the 2024-25 season was the earliest the failed project could get underway again, Reichart told the PA news agency: “That may be the first reasonable and realistic call, but there are so many variables I can’t really say.” to provide. That is probably the first realistic call.’

The 2021 European Super League launch came crashing down quickly after Premier League clubs Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham withdrew amid criticism from their own supporters and other key figures in the sport.

Ultimately, Real Madrid, Barcelona and Juventus are the only original members still signed up to the project, but they insist lessons have been learned from the failure 18 months ago.

New chief executive Reichart added: “First, yes, there has been a major reassessment and the concept is spreading about openness and removing permanent membership from the table.

“I can say that the three clubs have credibly evaluated the first approach and learned lessons. I believe there is no reason not to engage in an open dialogue, but we will see.

“I am aware of what the English clubs said a year and a half ago, but I hope the whole football community appreciates the approach to continue to care and come up with solutions.

‘Initially, the dialogue can also be done without them (English clubs). I will talk to clubs in other countries, but this is not an exclusive initiative at all, it is an inclusive one.

“Of course the situation of the English clubs and the Premier League is a strong example of how attractive a club-run competition could actually look and what the difference makes when you have the best against each other week after week in a certain way.

‘I would also like to have their opinion, let’s see. Let’s start today.’

Reichart is also not against dialogue with UEFA despite the approaching date of the European Court of Justice.

Recommendations will be made in the case on 15 December from A22 Sports Management, which alleges that the governing bodies of European and world football, UEFA and FIFA, have abused a dominant position under European competition law by first establishing the competition and then in their effects to the concerned clubs.

A solution is expected in the spring of 2023, but Reichart insisted: ‘My message (to UEFA) would also be an invitation to dialogue.

‘We did send them a letter. I think, like a year and a half ago, it will go unanswered, but let’s see if they understand that dialogue is necessary and that we are not against anyone, but for many things. We are open to take their call.

‘We believe that a new landscape should be created, a regulatory landscape.

“We believe that clubs that bear all the investment and lead the industry should have a say in their competition. They do not have a direct vote as of today.

“There are two (votes) out of 20, through the ECA (European Club Association), which is already affiliated with UEFA anyway. This is something that is not right.

“It makes sense that clubs, which are actually part of a diverse model of self-government at the domestic level, raise their hands and say that we have to do better, that we can do better and that we should have the peace of mind to manage our own destiny.” to decide. ‘

UEFA and FIFA have been approached for comment.