Big and small companies put lots of effort into creating their logos and choosing the colour and typefaces for their company. It is because a brand design influences how people comprehend your brand. There are multiple brands and businesses in the marketplace. Therefore, it would help if you had a unique brand identity to get noticed. To get a precise idea about the importance of brand design, let’s go through why every business requires a premium-quality unique brand identity design.
What is brand design?
Brand designing is the visual representation of your brand. It describes how a brand visually represents its brand identity to customers. It includes logos, colour schemes, icons, topography, illustrations, etc.
Your brand’s design is the first thing a customer sees when visiting your website or app; thereby, it should convey what’s unique about you and your brand and make people recognise your brand.
A robust brand design will convey a clear message developing a consistent and unforgettable brand image in your customer’s mind.
Elements of brand design
To better understand brand design, let’s delve into its essential elements.
- Logo
It is the first thing you contemplate when talking about brand design. It is the most vital part of brand design. Logo design conveys the uniqueness of your brand and helps customers comprehend the quintessence of your brand.
- Topography
Another vital element that helps to define your brand is topography or fonts. Font combinations are used on your websites, social media posts, ads, etc. Henceforth, choosing the right font is crucial as it influences how people will see your brand. You will use topography to communicate all of your marketing messages.
- Colours
Colours are a very influential design element in branding. There is a strong reason behind the colours a brand chooses, as each colour psychologically impacts people and brings a certain feeling.
- Icons
Icons are design elements that convey information through illustrated graphics. Companies create unique icons according to their primary colours and design style.
- Layout
The layout is the organisation of all designed elements placed in relation to each other. It not only refers to the UI/UX designs of your website but also to the layout of your app, social media posts, newsletters, e-mail, and other graphics.
- Illustrations
Illustrations add a unique persona to your brand. You could use this on your website and social media posts.
Now that we know the elements of branding let us go through the reasons why you need brand design:
- To expand brand recognition: A brand with a distinctive logo, attractive colours, and unique design elements creates a memorable image in the customer’s mind.
- To increase business value: Brand design is essential to create a reputation for your brand and create an unforgettable image in the minds of customers, partners, and competitors. This will raise the business value and influence in the industry.
- To captivate new customers: Branding builds your reputation and positively impacts your brand. A strong brand leaves a positive impression on customers and creates a consistently positive image in the industry that attracts more customers.
- To build trust: Having a robust and consistent image is crucial to building trust among your customers.
Final-thoughts
In our digital world, all brands should take good care of brand designing to make the brand recognisable by their target audience, competitors, and partners. Brand designing contributes largely to the long-term success of your business.