England’s new away shirt has sold MORE than the controversial home kit, major retailer reveals, amid fury over Nike’s changes to St George’s Cross
- Nike faced outrage from English fans after changing the design of the cross
- The new Three Lions home strip features a multi-coloured St George’s crest
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A major New England shirt retailer has revealed the company has set a new unpopular record in kit sales amid the fury caused by the change to the St George’s Cross.
Kit maker Nike has faced outrage from supporters after revealing that England’s next strip – to be worn during the upcoming European Championship – had seen the traditional crest changed to a multi-coloured design.
Gareth Southgate somewhat sided with fans complaining about the change and JD Sports CEO Regis Schultz commented on a new record that has never been seen before.
He explained that the Three Lions strip has sold more away shirts than home shirts, but admitted that sales have only been going strong for a short time.
Nike unveiled the new kit earlier this month and the usual trend for JD See’s home strip sales usually outweighs the purchases of its away counterpart – in this case a dark blue outfit.
A major retailer of the new England shirts has revealed that the company has set a new unpopular record in kit sales
They revealed that the England away kit, worn against Belgium, has surpassed the home kit
Kit maker Nike has faced outrage from supporters after unveiling England’s next strip to be worn during the upcoming European Championship
Commenting on the new record, Schultz said The sun: “It’s only been two or three days of trading and so far it’s been going well.
‘But all we see is that the away shirt sells better than the other, while normally it would be the other way around.’
He continued to suggest a possible reason for the lack of home jerseys sold, explaining that the number of jerseys ordered is also a larger order than is normally made.
‘It’s still early. We have more shirts than normal, we had a larger order, so maybe that’s why,” Schultz said.
England debuted their new kit in recent friendlies against Brazil and Belgium, where Southgate’s tournament preparations ended with one defeat and one draw.
The hot topic of Nike’s controversial shirt design is expected to continue as the Three Lions inch closer to the European Championship in Germany, where they are favorites to win.
The much-criticized changes to the English Cross, which changed to navy blue, light blue and purple instead of the traditional red cross, were approved in the summer of 2022.
Further issues with shirt sales also centered on the pricing of tops, with the shirt alone costing £125.
The stadium version costs £84.99 for adults and £64.99 for children, while the match replica version costs £124.99 and £119.99 respectively.