Emmerdale goes to the Metaverse! ITV soap opera ventures into ‘amazing interactive world’ to enhance fan experience
Emmerdale is heading to the Metaverse!
The ITV soap is set to venture into an “incredible interactive world” to enhance the fan experience, it was revealed on Thursday.
Scheduled to launch next month, Extending Emmerdale will see the launch of two projects that will use cutting-edge immersive technology.
The broadcaster announced the project in partnership with The Screen Industries Growth Network (SIGN) and the XR Stories team at York University.
The metaverse, which is being driven primarily by Meta’s Mark Zuckerberg, is a set of virtual spaces where you can play, work, and communicate with others who aren’t in the same physical space as you.
Exciting: The ITV soap opera is set to venture into an “incredible interactive world” to enhance the fan experience, it was revealed on Thursday.
The Yorkshire-based soap has its studio base in Leeds city center and a purpose-built 24-acre village on the grounds of Harewood House.
Emmerdale’s head of production, Nader Mabadi, said: ‘We are all aware that the nature of our industry is changing rapidly, as is the way people watch and consume content.
“Working with the XR stories team to explore Emmerdale’s extension into the metaverse is a truly exciting project.
“Developing the ability to bring our beautiful town into that world is the perfect example of bringing one of the UK’s most beloved shows into a vibrant new ‘universe’, giving us endless opportunities to expand and create hybrid content for our audience”.
John Rose-Adams, Creative Producer at XR Stories, added: “The booming experience economy, the growing power of mobile devices and the rise of screen tourism signal a great time to explore what else can be created with Emmerdale IP”.
“XR Stories and SIGN are best positioned to support the development of new interactive and immersive content with our history of driving collaboration between traditional media and production organizations, and delivering breakthrough innovation in storytelling.”
The news comes after Emmerdale fans were baffled by a shocking story involving Bernice Blackstock and Bob Hope on Wednesday night.
Before their B&B’s launch night, business partners Bernice (Samantha Giles) and Bob (Tony Audenshaw) hired a harpist named Tim who stayed the night before.
More drama: Scheduled to launch next month, Extending Emmerdale will see the launch of two projects that will use cutting-edge immersive technology.
In a bizarre plot twist, Bob was sent to wake him up and mistakenly thought he was dead.
He said, ‘Put it this way, he’s either dead or a very heavy sleeper,’ to which Bernice replied, ‘Oh my God, I’ve been sleeping next to a dead body!’
When it came out that Bernice had spent the night with him, Bob asked her what she had done to him.
The duo began to panic realizing that the guests at their launch, including critic Belinda Foxton, would want to see the room and discover Tim’s body.
Its alive! The news comes after Emmerdale fans were baffled by a shocking story involving Bernice Blackstock and Bob Hope on Wednesday night.
They began to discuss how to hide it and resolved to send all the guests home so they could call 999.
But Bernice chickened out to make the announcement, and Belinda then asked to see the rooms.
As Belinda was about to enter Judi Dench’s suite, Bernice and Bob got the shock of their lives when Tim left the room, revealing that he had “taken a sleeping pill” and was, in fact, very much alive. .
Emmerdale fans compared the story to a scene from Fawlty Towers and took to Twitter in droves to express their amusement.