Emma Raducanu made nearly £10million last year thanks to deals with Porsche, Nike, British Airways, Evian, Dior, Tiffany’s and Vodafone – despite her continuing failure to repeat 2021 US Open success
Emma Raducanu earned almost £10million in income last year thanks to a series of sponsorship and endorsement deals.
The tennis star, aged just 21, saw her fortune rise from £667,000 to £10.2 million, newly published accounts for her company Harbor 6 show.
The rapid rise in her finances comes despite a difficult time on the tennis court that has seen her fail to repeat her 2021 heroics when she won the US Open.
But her status as Britain’s brightest tennis hope has seen her rake in a fortune from business deals.
These include working as a brand ambassador for Porsche and endorsements for big names such as Nike, British Airways, Evian, Dior, Tiffany’s and Vodafone.
The tennis star, aged just 21, saw her fortune rise from £667,000 to £10.2 million. Pictured today on day three of the Porsche Tennis Grand Prix Stuttgart 2024
Emma Raducanu enjoys a night out with friends as she leaves Gaia in Mayfair, London, earlier this month
Emma Raducanu attended the festive opening of the One&Only One Za’abeel hotel in Dubai together with supermodel Naomi Campbell. The event took place just 48 hours before a tennis match in Doha
The accounts show she holds £6.3 million in cash, £2.3 million in shares and owes £1.6 million to debtors.
She made so much money that the company was hit with a £1.8 million corporation tax bill, which together with other costs meant the company was still worth more than £8 million.
The figures for the 12 months to the end of February 2023 have just been published by Companies House and show she has lent herself £350,608 from the company.
Emma missed Wimbledon last year due to a wrist injury but it is hoped she will lead the British side this summer.
She has faced accusations that too much time is spent on money matters off the court to progress as a tennis star.
But her management team have said this is not the case, with her agent Max Eisenbud saying she has passed up ‘millions’ in sponsorship deals.
In 2022, he said, “We could have done 50 days of recording,” Eisenbud told the BBC’s Sports Desk podcast.
The 21-year-old is a brand ambassador for Porsche. She can be seen during the Posche Driving Challenge during the Tennis Grand Prix in Stuttgart
The British athlete, who rose to fame when she made her Wimbledon debut at the age of 18, has had a tough time with injuries recently
‘I have never seen so much enthusiasm and companies wanting to do business with Emma after the US Open.
‘I have never seen so much enthusiasm and companies wanting to do business with Emma after the US Open.
“So we did this exercise all year long and we found that she can probably give 18 days a year to sponsors that don’t affect her tennis training or her tournament schedule.”