Eminem’s daughter Hailie Jade Mathers, 27, launches new clothing line

Eminem’s daughter Hailie Jade Mathers was excited to launch her clothing line on Monday.

The 27-year-old influencer took to her Instagram to talk about the business venture and clicked live on the website.

To break the news, the creator of the Just a Little Shady podcast filmed a get-done-with-me video of her doing her makeup and talking about the new clothing and merchandise line that accompanies the popular podcast. belongs.

She opened the video wearing her own line — featuring T-shirts, sweatpants, and baseball caps — and said, “Get ready to launch my very first line of merchandise!”

Hailie went on to explain that she’s been working on the collection for “almost a year at this point” because she didn’t want to cut corners.

Hurrah! The 27-year-old influencer took to her Instagram to talk about the business venture and clicked live on the website

She added that she wanted to make sure that what she released was not only “super comfortable” but could also be worn as a “regular” clothing line, not overly branded.

The star said the finished products not only meet her expectations, but are “so comfortable I could literally wear them every day.”

Hailie took online classes at the Parsons School of Design during her time as a psychology student at Michigan State University before doing the collection.

To end the video, Jade filmed herself putting the website live, clicking the button and saying, “It’s official!”

Fans were excited to get their hands on the outfits, as one wrote under her post, “I’ve been waiting for this since you launched the podcast!!.”

Another said, “I ordered one of everything and two of each sweatshirt. Went a little overboard but no regrets! These designs are so cute!!!!’

A third said, ‘Oh, I’m running to the website!’

It comes after Hailie gave fans a peek at her lavish engagement party on Thursday.

Exciting: To break the news, the creator of the Just a Little Shady podcast filmed a get-done-with-me video of her doing her makeup and talking about the new clothing and merchandise line associated to the popular podcast

Fun: She opened the video wearing her own line — which includes T-shirts, sweatpants, and baseball caps — and said, “Get ready to launch my very first line of merchandise!”

The star posted a romantic slideshow to Instagram showing her partying with fiancé Evan McClintock.

The couple’s rooftop soiree took place April 29 in Detroit — two months after McClintock popped the question with a huge rock.

Hailie’s collection of snaps included numerous shots of her and Evan looking very much loved in the fancy penthouse at the event.

The couple wore two different sets of outfits for their special day, coordinated in black and white.

The pair announced their engagement in February when Hailie flashed her engagement ring on Instagram while helping her husband-to-be open a bottle of champagne.

“Casual weekend recap… 2.4.23 i love you @evanmclintock11,” the brunette wrote in her caption.

The couple has been in a relationship since 2016. Evan is an executive at a research management firm in Michigan.

Eminem, 48, spoke briefly about Hailie and Evan in an interview on Hotboxin’ with Mike Tyson in March 2020.

“No babies,” the rapper replied when the legendary fighter asked if Hailie had any children of her own. ‘Just a boyfriend. She’s doing well.

“She definitely made me proud,” he added, sharing that Hailie graduated from college with an impressive 3.9 GPA. Hailie studied psychology at Michigan State University.

Hailie grew up in Detroit with her superstar father – real name Marshall Bruce Mathers III – and mother Kim Scott.

She recently opened up about her childhood when she debuted her new podcast, Just A Little Shady, which is clearly a reference to her father Eminem’s evil and mischievous Slim Shady alter ego.

Plans: She added that she wanted to make sure what she released was not only “super comfortable” but could be worn as a “regular” clothing line, not overly branded

Response: Fans were excited to get their hands on the outfits, as one wrote under her post, “I’ve been waiting for this since you launched the podcast!!”

Heading down the aisle: It comes after Hailie gave fans a peek at her lavish engagement party on Thursday

For the first episode, titled It’s A Double Entendre, Hailie reminisced about her “surreal” childhood with co-host and BFF Brittany Edni.

The Michigan native then shared some of her memories of growing up on a tour bus.

They both joked about how the lifestyle was “casual” for them and part of their “normal conversations.”

Reminiscing fondly of her childhood, Hailie said, “It’s so nice to look back… when I think back as an adult, I’m like, ‘Wow, that’s so, so surreal’ and those memories of me that thought that was normal stuff, now I look back like, “Holy crap, that was cool.”‘