Paris bakery Emily made famous by TV show begs fans to stop leaving BAD reviews after visitors say it doesn’t live up to its image
- La Boulangerie Moderne sees that 40 percent of its trade comes from fans of the show
- The owner says that people have wrong expectations after seeing the series
A bakery made famous by the Netflix comedy-drama Emily in Paris has begged fans not to leave bad reviews after visitors said it doesn’t live up to its image.
La Boulangerie Moderne, a 19th-century bakery in the 5th arrondissement, sees 40 percent of its business come from fans of the show, which follows the romantic adventures of a young American played by Lily Collins.
Despite this, the company has received criticism from a minority who claim that the chocolate buns, croissants and service are not what they expected after watching the series.
Residents are growing weary of the constant stream of tourists queuing to take selfies on the quiet street outside.
“It brings us down. Because of the series, people have wrong expectations,” says owner Thierry Rabineau.
Pictured: People dining outside La Boulangerie Moderne. Located in the 5th arrondissement, the 19th-century bakery sees 40 percent of its trade come from fans of the show
“They think our products will be great. But we have remained a classic neighborhood bakery. We never claimed to be anything else,” he told BFMTV News.
His daughter, Inès Rabineau, posted a video on TikTok asking fans of the TV series to stop chasing the store.
“My dad is really hurt by this situation,” she said.
‘Many people expect to find something out of this world, but we are just a very traditional boulangerie. We’re not here to sell you a dream.’
The show’s followers have both improved trade and created problems for other businesses and cultural venues Emily has visited.
The Terra Nera restaurant, mentioned in the series Les Deux Compères, is full of tourists, many of whom take advantage of the special Emily menu.
Paris City Council has mixed feelings about the show. Some of Mayor Anne Hidalgo’s deputies have called the series toxic American nonsense, but others welcome the wealth of visitors it brings.
The town’s tourist office has listed Emily’s favorite places and offers tours that follow in the character’s footsteps.
Pictured: A scene from Emily in Paris. The show follows a young American woman from the Midwest who is hired by a marketing firm in the French capital to give them an American perspective on things.
Emily in Paris follows a young Midwestern American woman who is hired by a marketing firm in the French capital to give them an American perspective on things.
Series one includes eateries such as the Brasserie de l’Isle Saint-Louis and Café de Flore.
Other restaurants appearing on the show include Le Café Marly, La Société, The Bombardier, and La Boulangerie Moderne.
In January last year, Collins confirmed in an Instagram post that there would be a fourth season of the show.
Accompanied by a photo of the actress dressed in an Emily in Paris t-shirt, the post read: “Woke up early to give you VERY exciting news… @emilyinparis is back for season 3… AND wait on it, season 4! !!!! I don’t know if Emily would like or hate this announcement outfit, but she would scream either way. Really love you all, thank you so much for the incredible support. Seriously can’t wait for more. Thank you very much!!…’