Elon Musk on Sunday made fun of Paris Hilton and her Be an Icon cookware line after the hotel heiress pulled her company's ads on his Twitter/X platform over concerns about anti-Semitic content posted on the social media platform.
“The ad campaign wasn't super compelling,” the billionaire businessman, 52, said in a tweet of Hilton's Walmart cookware line. “I don't think Paris cooks much.”
The Pretoria, South Africa, resident's tweet came in response to a user who in 2005 posted an image of Hilton, 42, appearing as a model at her sister Nicky's fashion show in Las Vegas, donning a tank top with the text 'Stop Being Poor.'
The user said of Hilton, “She stopped advertising on X because the content was too controversial.”
In regards to the photo, Hilton took to TikTok in May 2021 to deny ever wearing a top with those letters, saying she “never wore that shirt.”
Hilton said on stage, “Everyone thinks it's real, but that's not the truth,” as she showed a photo of the shirt she wore in 2006 that read “Stop Being Desperate.”
Elon Musk, 52, made a joke on Sunday about Paris Hilton, 42, and her Be an Icon cookware line after the hotel heiress pulled her company's advertising on his Twitter/X platform over concerns about anti-Semitic content posted on the social media platform was posted
The billionaire businessman was skeptical of the promotional campaign for Hilton's Walmart cookware line Be an Icon
According to the New York PostHilton's company was part of a group that pulled their advertising dollars from Musk's company after Musk approved a tweet on November 15 that contained an anti-Semitic trope.
X CEO Linda Yaccarino said in October that Hilton's company 11:11 Media had struck a deal for a revenue-sharing ad campaign on the social media platform.
Hilton said at the time: “Together we will explore new ways to connect with all of you through video, live video, live shopping and even Spaces. And we're just getting started. Loves it.'
While Musk apologized and walked back his controversial comments in the tweet, he remained defiant of corporate partners who might want to jump ship.
“I don't want them to advertise,” Musk said at the New York Times DealBook Summit on November 29. “If someone is going to blackmail me with ads or money, do yourself a favor. To go. F***. Yourself.'
He referred in his comments to Disney CEO Bob Iger, another speaker at the event, adding, “Is that clear? Hey Bob, if you're in the audience, that's how I feel about it too.”
Hilton, who had a Netflix show called Cooking with Paris, has since promoted her cookware line on Instagram and TikTok.
Musk has remained defiant toward corporate partners who might want to jump ship after responding to controversial comments he shared on his account last month.
Musk said at the New York Times DealBook Summit on November 29: “If someone is going to blackmail me with advertising or money, do yourself a favor. To go. F***. Yourself'
She spoke to the socket Eater last month about what inspired her to release her kitchen lines, which come in a palette of colors and feature her slogans.
“When I looked at all the kitchenware available online and in stores, I noticed it was so boring and not fun,” she said. 'I didn't really see pink. All I saw was rusty, silver and dull colors. It seemed like something was missing.”
She added: “I wanted to take people's cooking to the next level and make it more fun for them to cook. I want everyone to feel like an icon, even in the kitchen. Everyone should feel iconic, wherever they are.”