Elon Musk Fires 200 MORE Twitter Employees, Including Senior Lieutenant
>
Twitter had fired another 200 employees, including one of its most dedicated top executives who bragged about sleeping in his office, before billionaire owner Elon Musk fired off what some dismissed as a bizarre farewell tweet.
The latest round of layoffs began quietly on Saturday and represents about 10 percent of the company’s roughly 2,000 remaining workforce.
Among those suddenly receiving a pink note was Musk devotee Esther Crawford, who had led the team that launched the company’s Blue Check subscription program several months ago.
The director of product management made a public commitment to Musk’s Twitter hardcore office culture 2.0 when a photo of her in a sleeping bag wearing a sleep mask was shared widely in the office in November 2022.
On Sunday, before the dust settled on the major round of layoffs, Musk fired a cheep which some say is a cryptic nod to those who were fired and those who weren’t.
“I hope you have a good Sunday,” he wrote. The first day of the rest of your life.
Twitter owner Elon Musk laid off another 200 employees, about 10 percent of his remaining staff, from the social media platform over the weekend.
Musk released a tweet that some say is a cryptic nod to those who were fired.
In what, again, could easily double as a sinister nod to the finished 200, Twitter user Richard Heart responded, “Except for the ones where today is the last.”
The layoffs affected the largest number of people at the company since Musk told employees during a meeting in late November that no further plans for downsizing were being made, following a mass layoff earlier in the month.
Weekend employees suddenly lost access to their Slack channel, leading many to believe a purge was about to begin and many think it’s not over yet.
The latest cuts mainly affected product managers, of which Crawford was one, as well as data scientists and engineers who worked on machine learning and site reliability, according to the report. New York Times.
Staff turned to an anonymous platform for verified workers to detail the cuts as they unfolded over the weekend.
‘People get an email at 2am on Saturday and access is immediately cut off. This will go down as one of the most extreme layoffs in all of corporate history,” read a post in Blind.
The poster claimed that the layoffs affected the project management department the most and extended to the areas of human relations, sales and marketing, engineering and finance.
Crawford, who before joining Twitter founded a small screen-sharing and video chat app called Squad, which Twitter acquired in 2020, saw his role dropped.
Like Haraldur Thorleifsson, who created the Ueno design studio, which the company bought in 2021.
Martijn de Kuijper, a senior project manager, said he learned of the layoff after access to his email account was blocked.
The clean house of most of the product team has led some to speculate that Musk is preparing to bring in all-new equipment.
Musk flagged changes in November to make Twitter a tougher working environment, warning staff they’ll need to be on board or leave the company.
The billionaire has been astute and forthright about the financial crisis facing the company, making it clear before his official takeover that cutting costs would be the number one priority.
Employees at the time were told they had to sign a pledge in order to remain in their roles. Staff received an email that read, “If you’re sure you want to be a part of the new Twitter, click yes on the link below.”
It linked to an online form, in which Musk told employees that if they didn’t sign by 5 p.m. ET on Thursday, they would receive three months of severance pay.
Esther Crawford, a Musk devotee and someone who had embraced the new hardcore way of life on Twitter, was one of the people shown the door over the weekend.
Twitter’s corporate headquarters are seen in San Francisco, California on November 4, 2022, just as the period of chaotic layoffs began
After that episode, the image of Crawford lying on the floor of a brightly lit conference room went viral with the hashtag #SleepwhereYouWork attached.
Many online mocked her, saying that sleeping in the office points to an obviously unhealthy relationship with work, and that she would likely be laid off in a few weeks anyway.
When the news of his dismissal broke, Crawford took the platform where he spent nights in a flat to defend himself. She wrote: “The worst thing you could have seeing me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake.”
‘Those who scoff and mock are necessarily on the sidelines and not in the arena. I am deeply proud of the team for building through all the noise and chaos.’
Many Twitter users logged back in to congratulate those who had correctly predicted Crawford’s demise at the company.