Elle Macpherson’s wellness brand WelleCo has come under fire for falling behind on orders, with some customers waiting up to a month to receive their products

Elle Macpherson’s wellness brand WelleCo has come under fire for falling behind on orders, with some customers waiting up to a month to receive their products

Elle Macpherson came under fire on Sunday when customers of her wellness brand WelleCo publicly demanded answers for their missing orders.

The Australian model, 59, was criticized when she shared a selfie on her company’s Instagram page while unhappy customers were still waiting for their products.

Some flocked to the comments, claiming they had not yet received orders they ordered up to a month ago and were being ignored by customer service.

“Why do you have time to post on IG, but haven’t gotten a response to outstanding orders since September 1st,” one person wrote.

Another said: ‘Can someone please respond to my email or direct message as I have been charged for my subscription and still have not received my product.’

Elle Macpherson, 59, (pictured) came under fire on Sunday when customers of her wellness brand WelleCo publicly demanded answers for their missing orders

‘Hello, I tried to receive my order! And no one has responded to my email and customer service request,” a third added.

Someone else suggested that Elle and WelleCo should “scale back advertising” until they have “sufficient supply.”

They added: ‘After reading these answers I should have read them before ordering. I received one shipment and when the subscription was due to renew, you ran out of stock.”

The Australian model was criticized when she shared a selfie on her company's Instagram page while unhappy customers were still waiting for their products

The Australian model was criticized when she shared a selfie on her company’s Instagram page while unhappy customers were still waiting for their products

WelleCo CEO Leighton Richards released a statement Thursday addressing the issue and addressing customer concerns.

“This year the brand has experienced exponential growth with a 560 percent increase in new customers. Obviously this presents some challenges,” he wrote.

‘Our formulations rely on premium quality ingredients. They are harder to obtain, often leading to wait times of several months to meet demand.”

Some flocked to the comments, claiming they had not yet received orders they ordered up to a month ago and were being ignored by customer service

Some flocked to the comments, claiming they had not yet received orders they ordered up to a month ago and were being ignored by customer service

1696044182 992 Elle Macphersons wellness brand WelleCo has come under fire for

WelleCo CEO Leighton Richards released a statement Thursday addressing the issue and addressing customer concerns

WelleCo CEO Leighton Richards released a statement Thursday addressing the issue and addressing customer concerns

He continued: ‘As much as we strive to maintain healthy inventory, we simply had not taken the right steps to keep up with this recent level of growth.’

Leighton went on to say that the company has since expanded its warehouse, implemented new systems and tripled its team to keep up with orders.

‘Like any wellbeing transformation, this is a process. But we have been supplying Elixirs since 2014, so we have a strong foundation to build on,” he said.

“We hope you’ll see that we are the real deal and that our intentions are as good as our ingredients.”

Leighton went on to say that the company has since expanded its warehouse, implemented new systems and tripled its team to keep up with orders.

Leighton went on to say that the company has since expanded its warehouse, implemented new systems and tripled its team to keep up with orders.