Ed Sheeran’s Notting Hill bar in west London is yet to turn a profit after losing £204,000 in the red last year following the financial hit it took during the Covid pandemic
Ed Sheeran’s Notting Hill bar in west London has yet to turn a profit after falling more than £200,000 into the red last year following the financial hit it took during the Covid-19 pandemic.
The balance sheet of the 31-year-old Sheeran-owned company, which he set up in 2018, reveals net current liabilities of £861,000 as of December 2021.
The newly filed accounts reveal that Dive Bar Portobello, through which the Suffolk pop superstar runs the business, was down £204,000 in 2021.
In the red: Ed Sheeran’s Notting Hill bar in west London is yet to turn a profit after losing £204,000 in the red last year following the financial hit it took during the Covid-19 pandemic
After accounting for assets at £120,000, the company was left with a deficit of £768,000.
Sheeran said last year that Bertie Blossoms had struggled to survive in the pandemic. “Unless you’re Gordon Ramsay and you have a lot of restaurants, it’s very difficult.”
Last year, the company signed up with Deliveroo, where the cost of wine was cut in half.
The restaurant, named after Sheeran’s wife, Cherry Seaborn, opened in September 2019.
Ploughing: The balance sheet of the company owned by Sheeran, 31, which he set up in 2018, reveals net current liabilities of £861,000 as of December 2021
But the 30-year-old “The Shape of You” singer was forced to close the restaurant last March due to the pandemic.
It comes after Sheeran, who is worth £170m, refused to fire his ten employees at the restaurant, instead paying their salaries out of his own pocket.
The restaurant, whose celebrity patrons include Peter Crouch and Abbey Clancy, now offers cut-price alcohol with its takeout deliveries.
One ad read: ‘Fifty per cent off all white wine this week. Make lockdown a little easier and order some wine from us delivered straight to your door with Deliveroo! Enjoy!’
Sheeran’s three-course eat-at-home dinners cost up to £26.50 a head and his main courses include pasta with vodka sauce.
Boozy: Mr. Sheeran has about 10 employees running the bar and kitchen at Bertie Blossoms. In April 2020 it was reported that they were not going to be given a license.
The restaurant’s Instagram was updated three days ago with a post saying: ‘We’re on Deliveroo. Now delivering Tuesday to Friday: 5pm-9pm and Saturday: 12pm-9pm.’
He listed his full takeout menu, adding: ‘Try this terrific grilled chicken with a couscous salad or many other delights on the menu.
‘We are also serving a variety of alcoholic and non-alcoholic beverages. Go to the deliveroo app to order now’
It isn’t long after Ed returned to his old high school to hand out awards to the alumni where he gave a speech during an awards night.
Last week, the singer-songwriter urged students to “do what you love to do and work hard in school because it gives you really good routines for the future.”
‘Struck Star’: Ed Sheeran returned to his old secondary school, Thomas Mills High School, to hand out awards to alumni during an awards night in Framlingham, Suffolk, on Thursday night.
Sheeran, dressed in a white T-shirt and black jeans, made his surprise appearance Thursday night at an annual awards evening to recognize “commitment to learning” at Thomas Mills Secondary School in Framlingham, Suffolk.
He grew up in the city and now lives on a rambling estate, nicknamed Sheeranville by the locals, in a town just a few miles away.
Thomas Mills director Philip Hurst described Sheeran’s visit as “very special”.
Sheeran also took a tour of his school and was “thrilled” to meet some of his former teachers.
Celebration: Sheeran, dressed in a white T-shirt and black jeans, made his surprise appearance Thursday night at an annual awards night to recognize “commitment to learning” (pictured with student)