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You beauty! Dyson to invest up to £500m in UK technology with the launch of 20 new smoothing products
- Dyson will spend £500m on bolstering its technology and launching 20 beauty products over the next four years
- The Singapore-based tech company said the investment will mean the opening of new beauty research labs
- Dyson said the ‘vast majority’ of the £500m investment will be spent in the UK, but didn’t say what the beauty products will be
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Dyson will spend £500 million on bolstering its technology and launching 20 beauty products over the next four years.
The Singapore-based tech company, which also has a major operation in Malmesbury in Wiltshire, said the investment will mean the opening of new beauty research labs.
Dyson said the ‘vast majority’ of the £500m investment will be spent in the UK. But it didn’t say what the beauty products will be.
Billionaire Brexiteer Sir James Dyson founded the company in 1978 when he became ‘frustrated by the declining performance of his vacuum cleaner’
Billionaire Brexiteer Sir James Dyson founded the company in 1978 when he became ‘frustrated by the declining performance of his vacuum cleaner’.
He built the bagless vacuum cleaner that is now synonymous with the company, but has branched out into beauty products, such as the Dyson Supersonic hair dryer, and even developed an electric car.
But he was charged with ‘treason’ in 2019 after moving Dyson’s headquarters from Wiltshire to Singapore.
The 75-year-old inventor is currently suing Channel 4 for libel over a broadcast alleging that workers are being abused and exploited at a factory that used to supply goods to his company.