Dylan Mulvaney returns to social media after Bud Light backlash

Dylan Mulvaney has made her first comments since the massive backlash against her Bud Light partnership to insist, “Dehumanization has never solved anything.”

She also pledged to continue sharing content on social media, adding, “I don’t know if reincarnation is a thing, but in my next life I would like to be someone who is non-confrontational and uncontroversial.”

The trans influencer, 26, remained silent for about three weeks during the storm surrounding her beer partnership, which was announced on April 1.

Shares in Anheuser-Busch, Bud’s parent company, plummeted and two executives were sent on furlough after customers launched a boycott of the brand. Bud Light sales in bars, restaurants and other venues fell about 34.7% in the weeks following the deal’s announcement, according to industry estimates.

Mulvaney addressed the drama Thursday night with a video posted to her 12.5 million online followers that began, “You might want a drink, this is going to be a longer one.”

She says, “I’m going to try and leave gender out of this because that’s how we got here,” adding that she “decided to take a back seat” amid the “loud” comments.

In the three and a half minute video, she tells viewers, “I’ve had crazy deja vus because I’m an adult, I’m 26. And during my childhood I was called too feminine and over the top. And here I’m called all those same things now.

“But this time it’s from other adults. And if they want to accuse me of anything, it’s that I’m a theater person and that I’m camp. But this is just my personality. And that’s always been the case.’

She talked about growing up in a conservative family and going to church, adding, “I still have my faith, which I’m really trying to hold on to now. But I’ve always tried to love everyone, you know, even the people who make things really, really hard.

And I think it’s okay to be frustrated with someone or get confused. But what I have a hard time understanding is the need to dehumanize and be cruel. I just think that’s not right.

“You know that dehumanization has never solved anything in history.”

Mulvaney said she was “worried” that fans would “believe” her critics, but said, “I’m just going to go ahead and trust that the people who know me and my heart won’t listen to that sound.”

The comments are the first time Mulvaney has directly addressed the criticism leveled at her following the Bud Light deal

Alissa Heinerscheid, the brand’s vice president of marketing, has taken a leave of absence

Daniel Blake, Anheuser-Busch’s vice president of mainstream brands, has also stepped down from his job

“What I’m interested in is making people laugh again and never stop learning. And moving forward.

“I want to share parts of myself here that have nothing to do with my identity. And I hope those parts will still be exciting for you and will be enough.”

The video opened with the message, “It’s day 9,610 of being human” — a reference to her “Days of Girlhood” TikTok series that documents her transition from male to female.

Mulvaney said, “A lot has been said about me, some of it so far from my truth that it was like hearing my name. And sometimes I didn’t even know who they were talking about. It’s a very distant feeling.’

The video ends: ‘The good news is that the people pleaser in me is almost dead, because there’s clearly no way to win everyone over. But if you’re still here, so am I and I love you. And I hope you have a nice week and I missed you. Okay, talk fast. Love you. Bye.’

Kid Rock led the backlash against Bud Light’s deal with an angry video of him shooting a case of beer with an automatic rifle. The singer, wearing a MAGA hat, said he wanted to send a “clear and concise” message, exclaiming, “F*** Bud Light, and f*** Anheuser-Busch. Have a great day.’

Mulvaney sparked further controversy days after the Bud Light deal was announced by revealing a partnership with Nike to promote their women’s sportswear

Outrage quickly spread across social media and conservative politicians and celebrities also shared their opposition to the partnership.

Mulvaney sparked further controversy days later by revealing a partnership with Nike to promote its women’s sportswear. That promotion, which included videos of herself working out in a sports bra and leggings, sparked anger from some leading athletes.

Anheuser-Busch has sent two executives on leave because of its partnership with Bud Light.

Daniel Blake, Anheuser-Busch’s vice president of mainstream brands, resigned from his job last week, just days after Bud Light’s VP of marketing Alissa Heinerscheid took a leave of absence.

Blake is Heinerscheid’s boss and the move highlights turmoil at the multi-national, valued at more than $100 billion, over Bud Light’s deal with Mulvaney.

The company said its bosses had “decided” to step down temporarily, but their decisions were reportedly not voluntary.

Brendan Whitworth, CEO of Anheuser-Busch, said on April 14, “It was never our intention to be part of a discussion that divides people. Our job is to bring people together over a beer,” Whitworth said in the statement.

He added, “My time serving this country taught me the importance of accountability and the values ​​on which America is founded: freedom, hard work, and respect for each other.”