Trans influencer Dylan Mulvaney has released a new pop song called ‘Days of Girlhood’ to celebrate her ‘womanhood’ and the second anniversary of her transition.
Mulvaney, 27, who said she became an “ambassador” for Bud Light last April and has since sparked outrage among consumers, appears to be putting the debacle that cost the company more than $1 billion in lost sales behind her.
In the “Days of Girlhood” music video released Wednesday, Mulvaney dances in multiple outfits, including a mini dress, a bright pink negligee, a crop top and shorts and a green polka dot dress.
‘Every day, every night, rise and shine, yes, all mine. Thick or thin, everything will be fine. I have my dolls by my side,” she sings on top of a light-hearted guitar track.”
“Last year, extremists turned my Days of Girlhood series into something to be ashamed of,” Mulvaney said in an Instagram video announcing the release of her new single.
Trans influencer Dylan Mulvaney (center) has released a new pop song called ‘Days of Girlhood’ to celebrate her ‘womanhood’ and the second anniversary of her transition
Mulvaney, 27, who announced last April that she was becoming an “ambassador” for Bud Light and has since sparked outrage among consumers, appears to be putting the debacle that cost the company more than $1 billion in lost sales behind her
In April last year, Mulvaney posted to Instagram a photo of a special can of Bud Light that was sent to her by beer to celebrate “365 Days of Girlhood” during her transition to womanhood.
‘This single came from my desire to reclaim my relationship with femininity and celebrate trans joy. “I had never written a song before, but I knew I wanted it to feel like the opening of an early 2000s romantic comedy,” she added.
The Instagram video has been viewed millions of times across social media platforms and the music video has been viewed thousands of times within hours of its release on YouTube.
Some social media users have sent her support and love, but the most liked comment under the video clip reads: “Not her shooting the beer cans.”
In April last year, Mulvaney posted to Instagram a photo of a special can of Bud Light that was sent to her by beer to celebrate “365 Days of Girlhood” during her transition to womanhood.
She also shared photos of opening a can of Bud Light during March Madness, in an apparent effort to broaden the beer’s appeal to LGBTQ customers.
But the response was fast and furious, with customers organizing a boycott and Kid Rock posting videos online of himself shooting cases of Bud Light with a rifle.
Anheuser-Busch InBev CEO Brendan Whitworth has apologized and Bud Light is now working with comedian Shane Gillis, known for his controversial jokes about people with disabilities.
The decision to hire Mulvaney is estimated to have cost the company more than $1 billion in lost sales and knocked the company from the No. 1 best-selling beer spot in the US.
In the Instagram video, in partnership with the nonprofit The Trevor Project, Mulvaney said she is donating a portion of profits to the organization that provides resources to the LGBTQ community.
“I am so grateful to my followers for watching my journey unfold, and I hope that when they listen to the song, they will hear the joy it has brought me!”
“I also want to celebrate the Trevor Project, an incredible organization providing crisis management resources to LGBTQ youth.”
“I also wanted to let you know that every time you stream my song or use it on a social media app, the profits I make through Pride Month will be donated to the Trevor Project.”
The influencer reflected on her transition journey in the video and addressed the abuse she experienced as a result of the Bud Light campaign.
“I think last year’s theme was pain. And that’s not a bad thing, but it was such a contrast to the joy and ecstasy I experienced in those early days that it was almost comical, but sometimes also heartbreaking.’
“I tried to protect myself while realizing that my actions could directly affect many more people than just me. And because I felt the pressure increasing, I often shut down and distanced myself from it. But other times I acknowledged my pain and became a thousand times stronger.”
Dylan Mulvaney was on a panel at the SXSW festival where she talked about the Bud Light controversy that cost the company $1 billion in sales
The panel was hosted by Kelley Robinson, president of the Human Rights Campaign (left), the nation’s largest civil rights organization serving LGBTQ people. Also appearing were Aaron Walton, founder of advertising agency Walton/Isaacson, and Jo Yurcaba, a non-binary reporter at NBC News
The beer giant’s PR disaster went from bad to worse when Mulvaney’s contract was quickly severed, and former Bud Light employees accused leaders of “cowardice” for not supporting the influencer.
Earlier this week, Mulvaney said she wanted to win back Bud Light customers by making a commercial with a transgender person on one side of a bar and a Western cowboy on the other side with a Bud Light in the middle.
But Bud Light’s parent company, Anheuser-Busch InBev, apparently wasn’t interested and the idea went nowhere, Mulvaney said during a panel discussion at the SXSW festival.
The trans influencer blasted Bud Light, saying it should act like a parent and stand up to “bullying” during the backlash over its decision to hire her to promote the brand.
She also claimed that the row and its aftermath had raised her profile, and that she was perhaps “the most privileged trans person in this country.”
Addressing the audience, Mulvaney said, “I had an idea of how to resolve last year’s situation. I come from a comedy background, it can be very healing and it can appeal to both sides.
“I thought how fun it would be if we made a Western commercial where there was a cowboy standing at the end of a bar and a trans person was on the other side and there was one beer in the middle.”
Whistling a Western-style soundtrack, she added: “Just because we could laugh and to show that even though these are all very real things, there is also some compassion, we all love beer. It doesn’t have to be separate.’
But Mulvaney, who recently bombed during a stand-up comedy set, also admitted that her millennial humor was “a little cringe” and that younger people called her “mom.”
She caused reactions again when she posed with Lady Gaga for a photo shoot in honor of International Women’s Day last week.
Both wore black: Gaga in a long wool dress and Mulvaney in a short dress decorated with sequins and tassels at the bottom, along with black stockings.
The pair posed together for a photoshoot, with the singer sitting on a wooden box wearing huge platform heels, while Mulvaney stood behind her.
Both wore black: Gaga in a long wool dress and Mulvaney in a short dress decorated with sequins and tassels at the bottom, along with black stockings.
“I’m putting you on my vision board for life,” Gaga told Mulvaney, to which the transgender woman replied, “I love you.”
They appeared to be at an event with Haus Labs, Lady Gaga’s cosmetics brand, and pharmaceutical company Clinuvel.
Online trolls were quick to storm Mulvaney’s Instagram post, calling her and even Lady Gaga, who was born female, “men.”
“This is so demeaning to REAL women,” one person wrote.
“I actually see two men,” another replied, and a third added: “Two men can’t represent a real queen.”
Yet another claimed they were ‘two women born as men’ and ‘shout out to all real women! No men dressing up.’
‘Why does Dylan represent? He is ‘NOT’ a woman. What an insult to us ‘real’ women. Stop invading our territory.”