Dwayne Johnson launches new men’s skin care line Papatui that will be available at his new website and at Target: ‘Guys all want to look better and feel better too’

Dwayne Johnson has already conquered the worlds of professional wrestling, movies and tequila, and now he’s about to take over another domain: men’s skin care.

The 51-year-old superstar launched men’s skincare line Papatui, which launches on Thursday Papatui.com and March 10 at Target stores nationwide.

The action star took to Instagram on Thursday to speak about the line in a new video, in which he talks about breaking the stigma on men’s skin care.

He also spoke to People about the new products, all of which cost less than $10 each.

Johnson captioned his Instagram post: “Welcome to the world of my @papatui_ men care. As you know, I am an advocate of well-being, care and men who take better care of ourselves. And while we may not always talk about it, we all want to look and feel better.”

“At Papatui, I have worked directly with the best scientists and experts to ensure that all our products are high quality, effective and affordable for everyone,” he added.

“Most importantly, I wanted to deliver a line of products you can rely on to help you look, feel and smell fantastic,” he added.

“I invite you all to #TakeBetterCare with PAPATUI, NOW officially AVAILABLE on Papatui.com and available exclusively in every TARGET store nationwide from Sunday, March 10,” he concluded.

The video showed Johnson revealing that he is “hyped” to finally bring these products to market, “after years of development and years of testing this product with hundreds and hundreds of guys.”

“Now you and I have had a lot of conversations over the years, a lot of dialogue, a lot of questions and answers, talking about our workouts, our cheat meals, our companies, our ambitions, our whys, our relationships, our tequila, but What you may not know is that I have so many of you quietly talking about what I use on my skin, what is my routine,” he said.

He added that those conversations about his skin have always involved “guests pulling me aside and asking me, ‘Hey Rock, can I talk to you for a minute?’ And they’re kind of looking around: “What are you using on your skin?” I say, “Dude, why are you whispering?” Let’s have this conversation in the open.’

Johnson added that he had brought together “a group of very talented scientists and skincare experts” to bring his Papatui range to life.

He added that he wanted to focus the line on products that were “hard-working, effective and high quality, and ultimately it was important to me to provide you with formulations that were premium, and, just as important, accessible price points between eight and ten dollars.”

The actor added that since the name of his production company is Seven Bucks Entertainment (which refers to the amount of money he had when he was cut by the Canadian Football League and joined the WWE), he offers affordable products to his fans wanted to deliver. with nothing more than $10.

He added that every Papatui product is paraben-free, sulfate-free, PEG-free (polyethylene glycol) and dye-free, admitting that all of that is “bad” and that many products don’t have that in Papatui. ‘

Johnson also wanted to make sure every product smelled great, adding that they partnered with an “iconic fragrance house called Fermaniche” to put “an incredible iconic scent” into its products.

He then presented some of the different products such as body wash, soap and even tattoo products that moisturize the tattoos and keep them from sticking to your clothes.”

The Rock added that the line’s “secret weapon” is the toner, “in terms of balancing your PH, evening out your face and shrinking your pores.”

“In the end, I hope you love Papatui as much as I do,” he concluded in the video.

He also spoke to People, where he added, “I am passionate about doing my best to take care of myself inside and out. Like many of us, I had a great curiosity; I’m always experimenting: how can I improve my skin care and care?’

And with that daily intention, I saw here an opportunity to create a product with high quality but also great accessibility in terms of costs. Let’s think about the consumer and deliver quality at a very accessible price,” he added.

He added that the name came together when he took his daughters to Hawaii, where he spent part of his childhood.

‘My grandfather called me ‘Tui’. And I thought, “Okay, let’s start there. There’s something interesting there.” On the dad side, I am a proud girl dad. I have three daughters, a house full of estrogen, and my favorite role is being a father. So daddy. And then I started to realize, “Oh my God, this is all coming together in a kismet way. Papa means ‘rock’ in Samoan,” he added.

He also revealed that his Jungle Cruise co-star Emily Blunt turned him on to using toners, which led to him developing his own for Papatui.

‘I tried them and I realized, “Oh my God, this is a secret weapon to even out your complexion and shrink your pores!” he said.

‘Our toner balances the pH of your skin – it has become a secret weapon for me. I appreciate that kind of feedback from Emily or family and friends; it has been so helpful,” he added.