Driving the change: Luxury car buyer is getting younger in India

Luxury car owners in India are getting younger and more professionals are buying them. This goes against the previous norm that only wealthy families own luxury vehicles.

Vikram Pawah, president, BMW Group India, said the luxury car customer base has evolved tremendously over the past decade. “Apart from wealthy families, a new group of achievers has emerged in India. They have a global view, are widely traveled and have an eye for luxury products. Young entrepreneurs and