It’s safe to say that Fujifilm didn’t expect the huge demand for its new X100VI premium compact camera. And despite reports that the
If you didn’t receive your pre-order early or still need to place a pre-order – we have all the pre-order information for you about the Fujifilm X100VI – then unfortunately you will have to wait quite a long time. Fujifilm has warned those at the back of the queue that it could take until the summer for orders to be ready.
The Fujifilm X100VI was announced on February 20 and the first pre-orders will be delivered at the end of March. It succeeds the The X100VI is the sixth model in the X100 series and retains the retro look of a classic film camera, armed with digital features that have made the series so popular.
At Techradar we recently spoke to Fujifilm UK General Manager, Theo Georghiades, about the overwhelming number of pre-orders. “Sales have been unprecedented and it has been by far the most successful launch of any camera we have ever seen. Our job now is to meet demand as quickly as possible!” Fujifilm has further unpacked how it plans to handle deliveries PetaPixelsharing what customers can expect and that it hopes to speed up production to meet backorders.
The Fujifilm X100VI arrives four years after the X100V hit shelves in 2020 and in an The retro look remains, but Fujifilm has added meaningful improvements that further broaden the appeal of this niche line of cameras, including a higher-resolution 40MP equipped with image stabilization and autofocus for subject detection, powered by AI technology.
The previous model made quite an impression on users last year due to its film camera appeal and became a viral hit on TikTok. Demand for the X100V was sky high, so Fujifilm naturally prepared for double that this time – but it still wasn’t enough. We’re not sure if Fujifilm can increase production speed. Either way, many X100VI hopefuls will have to wait until summer.
Fujifilm is on to a winner with the X100 series, although the long delivery delays may leave a bitter taste for some. The huge popularity of the latest model will be a learning curve for Fujifilm and a valuable lesson for other camera companies.