Donald Trump Jr calls for an end to the Bud Light boycott and praises their conservative credentials

Donald Trump Jr has called for an end to the boycott of Bud Light over their association with transgender influencer Dylan Mulvaney, highlighting their conservative credentials and saying it was wrong to “blame the entire company for the inaction or the stupidity from someone in a marketing campaign’. that woke up terribly.’

Bud Light has been swept by a storm since Mulvaney revealed on April 1 that the beer company had created a special commemorative can to celebrate its year of transition.

Kid Rock used Bud Light cans for target practice, country singers announced boycotts, and company-owned factories received bomb threats. Its parent company, Anheuser-Busch, saw $6 billion wiped from its value.

Still, Trump Jr said he researched Anheuser-Busch and saw that they donated primarily to Republicans, saying his fellow conservatives sometimes “tended to shoot first and aim second.”

In the video, the former president’s son pointed to Anheuser-Busch’s supportive Republicans, including Ohio Senator JD Vance and Rep. Kevin McCarthy.

He pointed out that the decision to partner with Mulvaney was reportedly made by a low-level marketing executive, not the senior executives.

“We looked at Anheuser-Busch’s history of political giving and lobbying. Guess what? They actually support Republicans,” Trump Jr. said.

Last cycle, their employees and their PAC gave about 60 percent to Republicans and 40 percent to Democrats. That’s literally almost unheard of in corporate America, where it’s very easy to wake up, where they do it all the time, where it has a consequence to be conservative. So 60/40 on the conservative side is quite something.”

The 45-year-old – who is a teetotal like his father – said he also respected the St. Louis-based beer company’s business approach.

“On the lobbying front, we looked at the bills that Anheuser-Busch was working on,” he said.

“You know what they’re focused on, guys? They have focused on taxes and trade issues that actually affect their business. They didn’t lobbied for, say, the random pet issues of the day and the nonsense and the BLM nonsense — I didn’t find that — they focused on the things that affect their work.”

The CEO, Brendan Whitworth, is a former Navy and CIA agent who has been registered as a Republican for most of his adult life.

Trump Jr said he disagreed with boycotting a 170-year-old company over one mistake.

“So here’s the deal,” he said.

“Anheuser-Busch totally ruined the bed with that Dylan Mulvaney thing.

“However, I am not in favor of destroying an American and iconic company for something like this.”

He added, “When I really look at it, I’m not going to blame the entire company for the inaction or the stupidity of someone in a marketing campaign who woke up like hell.

“The company itself doesn’t participate in the same left-wing nonsense as the other big conglomerates.”

He said he likes to “go after people when they screw up,” but felt the Bud Light boycott had gone too far.

His comments echo those of Howard Stern and Joe Rogan, who both argued it was exaggerated.

“I think sometimes we tend to shoot first and aim second without looking into the details,” Trump Jr. said.

He concluded, “So they’ve been notified. I leave them alone.

“I think you should probably do the same – if they do it again – they’ve been warned.”

The decision to partner with Mulvaney surprised many analysts.

In his 2019 book, Triggered: How the Left Thrives on Hate and Wants to Silence Us, the president’s eldest son admits he made the decision to quit booze after getting his ‘a* in college *off’ and realized he had a compulsive personality.

“Once I got going, it wasn’t easy to hold me back — which, when you’re in college, isn’t a big deal as long as you get your work done,” he writes.

“With my personality, drinking alcohol was a recipe for disaster.”

The 41-year-old says there were “warning signs” in his family, such as his uncle Fred Trump Jr., who died of alcoholism at age 42.

“I just don’t understand why they hired the person who did the marketing,” said Ted Jenkin, CEO of Oxygen Financial, which he founded to provide financial services to business owners and high net worth individuals across America.

He told Fox News Digital, “I mean, if your target customer is Kid Rock, and then all of a sudden you decide to go to RuPaul, it doesn’t make any sense.”

On the eve of Mulvaney’s announcement of the partnership, Alissa Heinerscheid, the vice president of marketing for Bud Light, said she wanted to make the brand less “fratty.”

“I’m a business woman, I had a very clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in decline for a long time, and if we don’t get young drinkers to come and drink this brand , there is no future for Bud Light,” she told a podcast.

She also condemned the company’s previous branding, saying, “We were hungover, I mean, Bud Light had been kind of frats, kind of out-of-touch humor, and it was really important that we had a different approach. “

On Friday, CEO Whitworth said: “It was never our intention to be part of a discussion that divides people.

‘It’s our job to bring people together over a beer.’

In his statement on Friday, Whitworth, a former Navy lieutenant, CIA officer and Harvard Business School graduate, did not directly discuss the partnership with Mulvaney or offer an apology.

Instead, he signaled that he wanted to move away from divisive topics, saying, “It’s my responsibility to make sure every consumer is proud of the beer we brew.”

He continued, “My time serving this country taught me the importance of responsibility and the values ​​on which America is founded: freedom, hard work, and respect for each other. As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.

“I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America listening and learning from our customers, distributors and others.

“Going forward, I will continue to work tirelessly to bring great beers to consumers across our country.”

Until Friday, Anheuser-Busch’s only comment on the matter was a single statement confirming that the Bud Light cans featuring Mulvaney’s face were a personal gift to the influencer and not for sale to the public.

“Anheuser-Busch is partnering with hundreds of influencers across our brands as one of many ways to authentically connect with audiences from a variety of demographics,” said last week’s statement.

“From time to time we produce unique commemorative tins for fans and for brand influencers, such as Dylan Mulvaney.

“This commemorative tin was a gift to celebrate a personal milestone and is not for sale to the general public.”