>
Beatrice Borromeo follows in the fashion footsteps of her late mother-in-law as she stars in a new campaign for Dior.
Princess Grace of Monaco, who died in a car accident in 1982 at the age of 52, was a lifelong fan of the French fashion house.
The Rear Window actress wore his designs both during her acting career and after moving to Europe after her wedding to Prince Rainier III in 1956.
Now Beatrice Borromeo, who is married to the grandson of Old Hollywood actress Pierre Casiraghi, has appeared in a new photo shoot to promote the brand’s £6,000 Lady 95.22 bag.
To create an Old Hollywood feel, the brand photographed the aristocrat, 37, from San Candido, Italy, in black and white and dressed her in a simple turtleneck.
Beatrice Borromeo, 37, is married to Grace Kelly’s grandson, Pierre Casiraghi, who is also an ambassador for Dior. Her new Lady Dior handbag campaign had an Old Hollywood feel and was shot in black and white.
Seemingly inspired by Grace Kelly’s sophisticated minimalism, the stylist paired the mother-of-two’s sheer knit with a black silk skirt and strappy heels.
Allowing the iconic bag to take center stage, a thoughtful Beatrice was photographed looking into the distance with the designer accessory dangling from her arm.
In another shot, Beatrice, who is the daughter of Italian aristocrat Don Carlo Ferdinando and previously worked as a political journalist, looks directly into the camera as the Dior bag dangles on her forearm.
The bag is a new take on the classic Lady Dior bag, which was first launched in 1995 and was a favorite of Princess Diana.
Describing the bag as “very, very elegant,” Princess Caroline’s daughter-in-law said of the redesign: “It’s also nice to go out to dinner without feeling overdressed or over the top.” It is very versatile as a bag.
The mother of two, who married Grace Kelly’s grandson in 2015, has been a brand ambassador since 2021.
Last month, Beatrice attended the French label’s Spring Summer Haute Couture show during Paris Fashion Week.
For the occasion, the European royals dressed head-to-toe in Dior, wearing the brand’s 1930s-inspired knit cape with matching knee-high boots and a black net hat.
Allowing the iconic bag to take center stage, a thoughtful Beatrice was photographed looking into the distance with the designer accessory dangling from her arm.
Beatrice, who is the daughter of Italian aristocrat Don Carlo Ferdinando, looks directly into the camera as the Dior bag dangles on her forearm.
Grace Kelly pictured in a Dior dress at the premiere of her film Rear Window in 1954. After her death, fashion historians discovered that a third of her wardrobe was Dior.
In October 2021, Beatrice’s husband, 35-year-old Pierre Casiraghi, was named an ambassador for Dior.
The brand said at the time: ‘An icon of elegance, Pierre Casiraghi becomes an ambassador for Dior. The Monegasque businessman embodies the new facet of tailoring that Kim Jones constantly reinvents [creative of Dior’s men’s line]a timeless modernity.
In August 2021, she was awarded the title of most elegant European royal by the Tatler society bible.
Describing why he had won the title, the publication wrote: ‘[She] ‘She cuts a stylish figure wherever she goes, whether it’s on a red carpet, a royal appearance or just hopping on a yacht, with her equally stylish sister-in-law, Charlotte Casiraghi, making the perfect fashion partner-in-crime.’
Beatrice Borromeo and Pierre Casiraghi are Dior ambassadors. The couple, who married in 2015, pictured at the Dior Haute Couture show last month.
For the brand’s Paris Fashion Week show last month, Beatrice dressed head-to-toe in Dior, wearing the brand’s 1930s-inspired knit cape with matching knee-high boots and a fishnet hat. black.
Over the course of her 50 years in the public eye, Grace Kelly was photographed in dozens of Christian Dior couture gowns, including an iconic black-and-white dress she wore to the Rear Window premiere in 1954.
In 2019, the French fashion house put the late actress’ wardrobe on display at the Christian Dior museum in Granville, France, to celebrate what would have been her 90th birthday.
The late American actress, best known for Alfred Hitchcock’s classics To Catch a Thief, Rear Window and Dial M For Murder, had a deep relationship with the French fashion house throughout her illustrious career.
The fashion historian Florence Müller, responsible for the long-awaited exhibition, had the opportunity to access the palace archives.
Grace Kelly’s wardrobe went on display at the Christian Dior museum in France in 2019 to mark what would have been her 90th birthday. This dress, which she wore with Prince Rainier III of Monaco at his engagement party at the Waldorf-Astoria in New York in 1956, was part of the collection.
And he later discovered that a third of all of Kelly’s pieces were by Dior.
Speaking to WWD, Müller said: “Bohan perfectly understood her role: she needed to be elegant, but respectful of etiquette.
‘Before Grace of Monaco, the kingship remained a private matter. The princesses were not seen as much in public or photographed by the press. She represents a moment of label change, a true break.
The actress wore the designer’s creations throughout her legendary acting career and also when she became Princess of Monaco, after marrying Prince Rainier III of Monaco in 1956.
That includes the gown she wore to her engagement ball at New York’s Waldorf-Astoria and the fall/winter 1956 couture look she chose for her first official portrait as Princess Grace of Monaco.