Ditch the little black dress! Scientists say you should match your clothes to your EYES to look your best

It’s a staple in most women’s wardrobes, but if you want to look your best, it’s time to ditch the little black dress.

A new study claims that the color of clothes that suit you is determined by the color of your eyes.

Blue-eyed people suit “cool” blue colors, while people with dark brown eyes look best in orange or red fabrics, according to researchers from the University of St Andrews.

Professor David Perrett, lead author of the study, said: “Focusing on skin color to choose the color of personal clothing is misplaced.”

“Skin tone may be important at a distance, like a fashion show on a runway, but for intimate encounters, like lunch or an interview, it’s the eyes that matter.”

In 2021, researchers conducted a study to test the importance of a person’s skin in choosing the color of clothing.

Their findings suggest that people with lighter skin suit blue clothing better, while people with dark skin look better in the options.

However, in that study, they did not look at the effects of eye or hair color.

“Those with dark skin tend to have darker pigmentation in their hair, eyes and skin,” Dr. Perrett explained.

“Any one of these features can be the basis for choosing the color of clothing.”

To test these factors, the team conducted two experiments.

The first experiment included pictures of white women, half with light skin, hair, and eyes, and the other half with dark skin, hair, and eyes.

these pictures They were also transformed so that the skin tone of naturally light faces was tanned to give them a tan, and the skin tone of dark faces was naturally lightened.

One hundred participants were asked to choose which clothes would best suit each face, with color options across the entire spectrum.

The results revealed that the color preferences for each face remained the same, even when the lighting was adjusted to tan or brighten their faces.

Red was originally chosen for dark faces, while blue was originally chosen for light faces.

According to the researchers, this indicates a crucial role for eye or hair color.

In the second experiment, the researchers showed 100 participants pictures of people with light and dark eyes, and then pictures where their eyes were transplanted to the opposite color.

As expected, participants chose blue more frequently for photos with light eyes, and orange and red for photos with dark eyes — whether natural or implanted.

We were very surprised by the extent of agreement reached; Professor Perrett said: “Participants chose similar clothing colors, preferring red and blue, but the colors chosen depended on who was wearing the clothes.”

The researchers highlight that this study only included white women, and they say the results may differ for people of other racial or ethnic backgrounds.