Digital marketing company Mission Group is considering a higher £32.3m takeover offer from Brave Bison

Economy
By Liam

By Ny Breaking City & Finance Reporter

Updated:

Takeover bid: Brave Bison owns the Social Chain agency founded by Dragons’ Den star Steven Bartlett (pictured)

Digital marketing company Mission Group has said it is considering a £32.3 million takeover of a rival.

Brave Bison, owner of the Social Chain agency founded by Dragons’ Den star Steven Bartlett, said on Monday it had made an increased potential offer worth around 35.1 pence per Mission share on May 25, after the initial approach had been rejected.

It is an increase on Brave Bison’s initial potential all-share offer, which was worth around 29p per share, valuing fellow Aim-listed rival Mission Group at around £27m.

But Mission Group said the latest takeover candidate may still be insufficient.

Brave Bison has until June 9 to make a strong offer for Mission Group or he’ll walk away. Shares of Mission Group rose 14.3 percent and shares of Brave Bison were unchanged.

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