Apple’s latest products are usually kept under strict lock and key until they are announced to the world.
But it looks like a famous face has managed to get his hands on a new device before it hits the market.
LA Lakers star, LeBron James, has been spotted with what appears to be a new Beats speaker.
Although Apple has yet to confirm or deny the identity of the speaker, it has gained widespread attention among its fans.
‘Beats x Bron collab?!’ one user suggested excitedly on Instagram.
LA Lakers star, LeBron James, has been spotted with what appears to be a new Beats speaker
The speaker was spotted in a video posted to Instagram by the Los Angeles Lakers account, captioned “Hoodie Bron.”
LeBron wears black pants and a black hooded jacket while holding a gold, pill-shaped device in his right hand.
The device features a Beats logo and is attached to a short cord – something we have not seen before with a Beats speaker.
Unsurprisingly, many fans are speculating in the comments about what the device could be.
“Unreleased Beats Pill Bluetooth speaker,” one user suggested.
Another wrote: ‘Is that the new Beats Pill?’
And someone joked, “How much did Apple give you for advertising this new Beats thing?”
The device features a Beats logo and is attached to a short cord – something we have not seen before on a Beats speaker
This wouldn’t be the first time Apple has turned to a celebrity to help promote a Beats device. The tech giant has previously collaborated with Kim Kardashian on a range of skin-tone headphones
MailOnline has contacted Apple for comment.
This wouldn’t be the first time Apple has turned to a celebrity to help promote a Beats device.
The tech giant has previously collaborated with Kim Kardashian on a range of skin-tone headphones.
Kim said at the time: ‘I wanted to break with the idea that headphones have to be colorful to make a statement.
“This collaboration is special because it makes you blend in or stand out, and Beats is known for making products that radiate individuality.”