Diary of a CEO star Steven Bartlett reveals what happens after a deal is made on Dragons’ Den
Diary of CEO star Steven Bartlett reveals what happens after a deal is made for Dragons’ Den
- The entrepreneur also debunked a myth about production failures through earphones
- Things can get fiery on the show, but according to Bartlett, they’re all buddies
Dragons’ Den has seen quite a few success stories, from Reggae Reggae Sauce to Skinny Tan, but have you ever wondered what happens once a deal is struck?
Steven Bartlett, a dragon with a net worth of £68 million, has revealed exactly what happens when hands are shaken and a deal struck.
On his YouTube channel, Behind The Diary, Bartlett revealed that the first thing that happens after the deal is for everyone to leave the lair.
Then the investee and investor meet behind the scenes, it is also organized for the respective teams to interact with each other. After this, the due diligence process begins.
He said: ‘We look at the business, we ask further questions and we check whether everything is correct.’
The Dragon continued: ‘Through that process we get to know each other. meet each other. and talk about what a relationship might look like in the future, and that’s one of my favorite things.”
Steven Bartlett (pictured) joined Dragons’ Den in 2022. He said that once a deal is made, each Dragon leaves the lair and the investor and investee can meet and coordinate
Bartlett confessed that one of his favorite things is getting to know those he invests in. He said he likes to think he has “a close relationship with entrepreneurs.”
The CEO also explained how he goes to great lengths to build relationships with his investments.
Discussing the investment process from a recent episode, he told his 48,400 subscribers that he invited all of his recent investments to come to his office individually to discuss business plans and get to know each other.
“I like to think I have a close relationship with the entrepreneurs I invest in, in the den,” said Bartlett.
This comes a few months after the Dragon celebrated the success of a company he invested in on the show called PerfecTed.
The company’s monthly sales for natural energy drinks have increased from £9,000 in March 2022 to £400,000, according to its LinkedIn.
The matcha-powered sold in Holland and Barret, as well as stored liquor is in Tesco’s across the country.
In the YouTube video, Bartlett reminisced about his first investment, his biggest on the show to date:
“I invested £150,000 of my money in a technology company that supplies cheese called CheeseGig,” said the entrepreneur.
‘My first investment, I really wanted it. Peter wanted it too, so I was happy to win it.’
The businessman also debunked other myths about the show. No, there are no earpieces with producers telling Dragons what Bartlett says they should do
This wasn’t the only secret Bartlett revealed, he also debunked a long-standing myth about earpieces on the show.
The businessman said, “No one can tell these guys what to say, they know what to say better than anyone on earth.
“They know how to be a dragon better than any producer can whisper in their ear.”
He also laid out questions about the Dragons’ relationships outside the lair.
“We treat each other like a house on fire. In the heat of the moment, we can cut a little bit and there can be some fire and some tension and all that stuff,” Bartlett said.
“But outside the den we’re buddies.”