Devon Windsor flaunts her toned abs in crop tops from her brand’s surprise athleisure drop
Devon Windsor surprised fans when she dropped an athleisure collection for her eponymous fashion brand.
The 30-year-old businesswoman went to work on Thursday Instagram to model the new releases as she announced the second wave of her sportswear line, titled SPORT 24.
Her latest collection included cropped tops and matching leggings with chic designs and textures that look fashionable in and out of the gym.
She looked almost ethereal as she showed off her incredibly toned body as she struck various poses to show off the collection’s range.
‘SPORTY SPICE The all new DW just dropped!’ the Victoria’s Secret vet wrote in the caption.
Devon Windsor surprised fans on Thursday when she dropped an athleisure collection for her eponymous fashion brand
Devon showed off the versatility of her leisure activities with photos of her yoga sessions and tennis.
The glamorous photoshoot showed off the blonde beauty’s slim frame and endless legs.
Her athleisure collection also includes jackets, sweatshirts, sweatpants, rompers, skirts, baseball caps, fanny packs and sneakers.
According to the brand’s website, sizes range from extra small to extra large and prices from $40 for a cap and $250 for a hoodie.
The collection was offered for sale on October 10.
The St. Louis, Missouri native started modeling at the age of 14 and has gone on to model for Chanel, Dior and Victoria’s Secret.
In 2019, she decided to take her catwalk talents to the fashion industry and launched a swimwear line, Devon Windsor Swim. Over time it expanded into the sale of various other clothing items, dropping the word “swimming” from the title.
“Being in the fashion industry, I was always interested in expanding my brand beyond just modeling,” she told V Magazine.
She explained to the outlet, “I loved the aspect of design and the creativity and freedom of being able to have your own line. Swimsuits have always been a passion of mine because I love the ocean; that’s where I feel most at home.
“Over the past few years I’ve noticed a gap in the market for a swimsuit that’s more than your average basic bikini, without breaking the bank,” she added.
She modeled the new releases as she announced the second wave of her sportswear line, titled SPORT 24. The collection was made available on October 10.
Her latest collection included cropped tops and matching leggings with chic designs and textures that look fashionable in and out of the gym
She looked almost ethereal as she showed off her incredibly toned body as she struck various poses to show off the collection’s range
Her athleisure collection also includes jackets, sweatshirts, sweatpants, rompers, skirts, baseball caps, fanny packs and sneakers
Devon showed off the versatility of her leisure activities with photos of her yoga sessions, stretching sessions and tennis
According to the brand’s website, sizes range from extra small to extra large and prices from $40 for a cap and $250 for a hoodie
Devon founded her eponymous brand in 2019
‘For me, swimwear is a strong form of self-expression and something you should feel confident and powerful in. With this in mind, I decided to create an affordable line of statement swimsuits,” she said.
The blonde beauty explained that she wanted her brand to stand out: ‘I wanted this line to be a reflection of my personal style, while at the same time being a collection and brand that everyone could find something to like.
‘I also wanted the collection to be affordable, and something with lots of design details. The range offers a wide variety of versatile silhouettes, colours, patterns, textures and hardware, all with a huge amount of detail in selecting them,” she ended.