‘Desperate’ White Fox Boutique has influencer pack orders at Sydney warehouse following complaints from thousands over parcel delays
An American influencer started packing orders while visiting White Fox Boutique's headquarters in Sydney.
Darcy McQueeny, who is on holiday in Australia, 'casually dropped by the packing room' to help with the huge backlog.
In a TikTok video, the 22-year-old is seen scanning a product, finding it on the computer, then putting it in a DHL delivery bag and smiling after completing the task.
Thousands of customers claimed they had waited up to two months for their items, and many have criticized the company for 'ruining Christmas'.
Shoppers have claimed they received no response or a 'substandard' response from the brand when asked how long they would wait.
American influencer Darcy McQueeny, 22, went to White Fox Boutique's headquarters in Sydney last week. During a tour of the office, she began packing an order in the packing room
Founders Georgia and Daniel Contos (photo) apologized earlier this week for the significant delays
Although Darcy performed a kind act of service, it did not go down well with customers who decried the brand in the comments.
“When White Fox comes under scrutiny they get influencers to promote them,” one person wrote.
“They need to close the sale until they clear the backlog!” another claimed.
“You're the only one who actually packed an order!!” a third added, someone else said: “No seriously, mine is a Christmas present, hurry up, White Fox.”
Others expressed their frustrations, claiming they ordered through the website in October but the order “hasn't shipped yet.”
“Darcy, can you look up my order and make sure it gets to you before Christmas?” said one.
'Keep packing!! I've been waiting for my package for WEEKS,” wrote another.
Record sales on Black Friday exceeded expectations and caused a backlog in package deliveries.
In another video, Darcy gave her viewers a tour of White Fox's headquarters – complete with a 'pink room', a gym, a huge kitchen, a podcast studio and a wardrobe.
In a TikTok video, the 22-year-old influencer is seen scanning a product, finding it on the computer, then putting it in a DHL delivery bag and smiling after completing the task
Elsewhere on Facebook, hundreds of others criticized the White Fox warehouse itself after a video was shared on the brand's Instagram, showing workers working hard to pack orders
Elsewhere on Facebook, hundreds of others criticized the White Fox warehouse itself after a video of employees hard at work was shared on the brand's Instagram.
Customers admitted they expected to see more employees based on demand and how popular the brand has become.
“I don't know why, but this doesn't look like what I imagine a multi-million dollar business warehouse would look like. Where's all the supplies?' wrote one customer in the Facebook group 'Tea Time'.
“Has anyone else felt the need to go in and reorganize that warehouse?” said someone else.
“This doesn't seem like a very effective way to run a warehouse,” wrote a third.
Co-founder Georgia Contos told FEMAIL on Monday that she has all hands on deck to ship orders quickly.
'The team is currently working seven days a week and longer hours. Including myself and Daniel helping in the warehouse,” she said, adding, “We are currently shipping over 20,000 to 25,000 orders per day.”
She admitted that they receive 5,000 customer inquiries every day about delays.
Earlier this week, young founders Georgia and Daniel Contos apologized after customer reactions.
Speaking from their Australian warehouse, the couple admitted they regretted the significant delays and said they are 'still learning' despite being in the business for a decade.
“We are obviously very sorry that it has taken us longer than normal to ship orders… as we evolve with growth, there will always be learning curves,” Ms. Contos said. A current issue.
Mr Contos added: “Compared to where we were this time last year, we were sending out maybe 100,000 orders and now we're trying to manage over 750,000.”
British customer Chelsea Reeves told FEMAIL she paid for 3 to 5 day express delivery but had been waiting for two hoodies for more than a month
British customer Chelsea Reeves previously told FEMAIL that she had paid for 3 to 5 day express delivery but had been waiting for two hoodies for more than a month.
“I'm extremely disappointed because waiting a month for a company that has gone massively viral is disappointing,” she said.
The 21-year-old bought the sweaters for loved ones as Christmas gifts, which made the experience even worse.
“You shouldn't ship abroad if you can't keep to the timescales they charge us for, no email for delayed deliveries or discounts offered, it's poor service,” she said.
'It is even more disappointing if they do not fit properly or if the quality is not good. I think you expect better from a company that is growing as they are.'
The young woman was even annoyed when the brand's social media team asked her to “allow some extra time for shipping during our busy sales period!” as she ordered on November 19.
Chelsea said she ordered on November 19 and received a message that her items were on their way, but has not yet received them
Georgia told FEMAIL: “We have been preparing for these sales, both by increasing staffing levels in our warehouse and additional customer service resources,” she said.
“Unfortunately, despite all these preparations, we still exceeded our sales targets three times.”
She said she is very sorry for the delays and understands it is frustrating in the run-up to Christmas. “That's why the entire team from all departments helps to fulfill the orders.”