Non-binary influencer and activist Deni Todorović has been dropped by several high-profile brands following a series of alarming social media posts, including a threatening email to Bonds.
The 35-year-old, who currently identifies with all pronouns having previously used only she/she, is known for his campaigns that made headlines for the likes of Seafolly – which was so controversial it led to a customer boycott in March.
But his days as an edgy spokesperson for fashion and beauty brands were numbered with the likes of underwear label Bonds, youth charity Minus 18 and gin brand Tanqueray all cutting ties with or distancing themselves from Todorović in recent weeks.
His podcast for Mamamia has also ended.
Non-binary influencer and activist Deni Todorović (pictured) has been dropped by several high-profile brands following a series of alarming social media posts
Todorović’s erratic behavior has intensified in recent days, with several Instagram posts on his account making wild accusations against some of his former associates and threatening to “expose” them.
A since-deleted screenshot obtained by Daily Mail Australia showed an email they sent to two senior employees of underwear giant Bonds.
The email said, “I have photo evidence proving I used drugs with your staff.
“If you want them leaked, I’ll be happy to share…. I’m my new manager.” Consider our contract terminated.’
Todorović leaked an email exchange with Bonds’ marketing team
“Forward this to your CEO…PAC Brands (Pacific Brands) is about to get the shock of its life. Bye b***h.’
Daily Mail Australia has contacted Deni Todorović for comment. Bonds declined to comment.
While Todorović has always been something of a provocateur, his behavior started raising eyebrows late last month when he sensationally announced on Instagram that he likes “a line or two” of cocaine.
Despite the scandalous confession, Todorović told followers he has been sober for the past two weeks and insisted he has no problem with substance abuse.
“I’ll get you a goddamn urine sample if you need one because I haven’t done a goddamn drug for fifteen days today,” he ranted.
“And I haven’t had any alcohol in fifteen days, rather abused it. I had a glass of bloody champagne with my mom when we made her the manager and a shot of limoncello out of respect for the Italian location we were at.
The 35-year-old, who currently identifies with all pronouns having previously used only she/she, is known for his campaigns that made headlines for the likes of Seafolly – which was so controversial it led to a customer boycott in March. (Recently featured on ABC’s Q+A)
“I had a glass of cocktail with my mom last night and a whiskey with my business partner yesterday morning, but things got a bit out of hand about two weeks ago when I put whiskey in my coffee and I didn’t want to become the drunken uncles that my mom has raised.’
His days as an edgy spokesperson for fashion and beauty brands were numbered with the likes of underwear label Bonds, youth charity Minus 18, gin brand Tanqueray and a major book publisher cutting all ties or distancing themselves from Todorović in recent weeks. His podcast for Mamamia has also ended
Many of Todorović’s followers expressed concern in the comments section of the video, which has now been removed from his account.
“This is from a loving place, but I’m worried about you,” one person wrote. “Please take care of your health and sanity.”
Another wrote: “Seeing this actually makes me worry about you. Please be okay and take time off and away from social media to heal. I hope you find peace.’
Late last month, Todorović admitted he “likes a line of cocaine” and invited brands to drop him if they disagree.
Hours later, his agent Pru Corrigan, who founded PR advisory group One Day Dream, announced that she had parted ways with the influencer as a client.
“I’m not behind the wheel of Deni’s car anymore,” Corrigan said on Instagram.
It is with mixed feelings that I bid farewell to this time in my life. I’m very grateful for the time we’ve shared as partners, but as with everything else – the show goes much further.”
The move came as a huge shock, as Todorović and Corrigan appeared to be connected on social media.
In a gushing post, the influencer called Corrigan “my business partner, my sister, my soul flame.”
Last month, Todorović admitted he “likes a line of cocaine” and invited brands to drop him if they disagree. Hours later, his agent Pru Corrigan (left), who founded PR advisory group One Day Dream, announced that she had parted ways with the influencer as a client
Todorović, who controversially collaborated with swimwear brand Seafolly earlier this year, shared their thoughts on illegal substances in an Instagram post last month.
He said he’s “partial for a line or two.” [of cocaine] just like any AFL footy player doing it behind the world’s back’.
He then praised the virtues of drug legalization – noting how the policy has lowered crime rates in countries like Portugal – then challenged “one of the brands I work with” to make their deals with them if that “doesn’t match your ethos” .
Just a few weeks earlier, Australian swimwear brand Seafolly distanced itself from the activist after a photoshoot that left consumers divided.
Just a few weeks earlier, Australian swimwear brand Seafolly distanced itself from the activist after this photoshoot that left consumers divided
At the time, some feminist critics said promoting swimwear for women by a biological male was “wiping out women,” noting that the Seafolly campaign was unhappily close to International Women’s Day.
Writer Alexandra Marshall was among those who had spoken out against the brand’s partnership with Todorović, saying that the swimwear brand “mocks women” and said she would boycott Seafolly as a result.
Bye @seafolly. Never again. Have been buying swimwear from you for many years. Never again,” she wrote on Twitter.
A source with knowledge of the situation said, “Seafolly will never work with Deni again. They said in so many words that Deni is a liability to the brand and alienates customers. There was even talk of financiers withdrawing investments.’
Seafolly issued a public statement at the time of the scandal, stressing that they “support all women” and that supermodel Joanna Halpin was always their official ambassador, not Todorović.
Daily Mail Australia understands that the brand was particularly shocked when Todorović made a statement during the backlash saying ‘some women have penises’.
At the time, some feminist critics said promoting swimwear for women by a biological male was “wiping out women,” noting that the Seafolly campaign was unhappily close to International Women’s Day.
Since the scandal, the once-celebrated swimwear brand has gone up for sale less than three years after it was bailed out of administration.
Deni has exploded in the celebrity scene over the last two years and has become one of the leading faces of Australia’s non-binary movement.
He previously identified with the gender-neutral pronouns of she/she, but confirmed in April that he is now comfortable using masculine pronouns again.
‘I’m so comfortable in my own skin that I now use him/him/she/her/she/it. I don’t care what you call me. I’m just Deni. So they are my pronouns.’