Deliveroo expands into DIY, electrical goods and homeware
- Deliveroo has partnered with Screwfix to allow shoppers to get DIY delivery
- Boots festive basic deals now also available via Deliveroo shopping
- Deliveroo is expanding its reach as consumers spend less on takeaway meals
Deliveroo users will soon be able to get DIY, electrical and household items delivered to their homes, as the group expands its reach beyond food delivery.
The food delivery group has already partnered with Screwfix, giving customers access to 500 products from the DIY store, with the option to quickly have a chisel or screwdriver delivered to their door.
Deliveroo’s ‘Shopping’ section also expands the product range that supermarkets such as Waitrose, Co-op and Morrisons offer on its platform.
Fast: Deliveroo shoppers can have DIY, electrical and household items delivered to their home
Will Shu, founder and CEO of Deliveroo, said: “A further growth driver will be the expansion of our platform into retail, such as DIY, homeware and electrical goods.
“This enhancement to our offering will leverage our existing capabilities to bring more of the neighborhood to consumers.”
Stubbornly high inflation has prompted many consumers to cut back on unnecessary purchases such as takeaways over the past year, prompting companies like Deliveroo to quickly expand their reach into other areas.
Deliveroo, which is hosting a capital markets event today, said it will continue to “dramatically” expand the range of retailers and products offered through its platform in the coming months.
Offers in the most popular ranges will be expanded, with pet care and toys expected to perform well.
In the run-up to Christmas, Deliveroo is also launching a new tool that allows shoppers to see festive gift offers available from a number of big brands such as Boots.
Speaking about the partnership with Screwfix, Deliveroo said: ‘Screwfix is the largest retailer of trade tools and hardware products in Britain, with stores within 20 minutes of 95 percent of the UK population.
Partnership: 500 Screwfix products are now available via Deliveroo Shopping
‘With Home Improvement becoming a key category for Deliveroo, Screwfix will soon join the platform with an initial range of up to 500 products, offering a quick solution to home problems across plumbing, electrical, decoration and more .’
Deliveroo said it had seen a significant increase in searches for non-food products on its platform over the past year.
It said there were 71,000 monthly searches for pet products, 320,000 monthly searches for beauty and personal care, and searches for home accessories rose 76 percent in the last twelve months.
It also claimed to have sold £40,000 worth of Apple AirPods between July and September.
Deliveroo’s Chief Operating Officer, Eric French, said: ‘Deliveroo now meets a wider range of consumer needs and occasions.
‘Just as Deliveroo has transformed the way people eat, we will do the same to the way people shop, bringing more of the local to people’s doorsteps.’
Investors at Deliveroo’s capital markets event today will carefully examine Shu’s plans to expand the company’s reach far beyond takeaway food delivery.
The group saw its share price fall 60 percent last year after its £8 billion listing on the London Stock Exchange in 2021.
In October, Deliveroo, which competes with the likes of Just Eat and Uber, maintained its full-year financial guidance and reported a 5 percent increase in gross transaction value in the third quarter.
The group, which has about 183,000 restaurants and 20,000 supermarkets on its platform, said orders fell 1 percent in the third quarter, after a 6 percent decline in the first half.
Deliveroo shares rose 1.31 per cent or 1.90p to 147.20p on Wednesday afternoon, having risen more than 70 per cent in the past year.