Deion Sanders: ‘Coach Prime’ sunglasses sell for $1.2MILLION in one day as Colorado coach cashes in on spat with Jay Norvell

Deion Sanders has cashed in on his feud with rival Colorado coach Jay Norvell after his line of custom sunglasses brought in $1.2 million in sales on Friday alone.

Before the grudge match between the two teams on Saturday night, Colorado State coach Norvell caused controversy by attacking Sanders for his signature cap-and-sunglasses.

“I spoke to ESPN today. I don’t care if they hear it in Boulder. I told them: I took off my hat and took off my glasses,” he said on his weekly radio program. ‘I said that when I talk to adults, I take off my hat and my glasses. My mother taught me that.’

Sanders’ reactions to the joke have gone viral in recent days, with ‘Coach Prime’ handing out custom sunglasses from his for the first time Blenders addresses his entire team in a hilarious video on the eve of their rivalry game against Colorado State.

He then emphasized that while the CU-CSU game was undoubtedly “personal,” the other side also “didn’t realize that they were just helping me with business.”

Norvell sparked controversy by taking aim at Sanders over his usual cap-and-sun attire

Since the fallout, sales of Sanders’ custom Blenders glasses have skyrocketed

A day later, the 56-year-old continued to play with Norvell by handing out sunglasses to Shannon Sharpe, Stephen A. Smith and Molly Qerim during a Friday appearance on First Take.

The crowd in Boulder erupted as Sanders, who was wearing sunglasses, by the way, handed out his frames to the on-air crew. Many students also wore sunglasses in support of Sanders.

And according to sports and business expert Joe Pompliano, Sanders’ line of custom sunglasses raked in an astonishing $1.2 million during the saga on Friday.

Eyewear company Blenders sells the custom glasses in a range of different colors, all of which cost $67.

On Thursday, Sanders was apparently made aware of Norvell’s comments and used them as “ammunition” for his players.

“I’m just minding my own business, watching film trying to prepare, trying to come out here and be the best coach I can be,” he said. “And I look up and I read some shit they said about us,” he told his players on video.

Sanders presented his custom-made glasses to the ESPN First Take panel on Friday afternoon

He also gave his Buffaloes team some of his Blenders frames in a video released Friday

‘Why talk about us when we don’t talk about anyone? All we do is come out here, do our best and do our job on Saturday. But if they give us ammunition…

“It was just going to be a good game, but they messed it up a bit and made it personal,” he said, as his players finished his sentence and said the last word.

Sanders’ son, Shilo, also responded to Norvell’s comments on the “Pat McAfee Show.”

“Bruh, why do they do this to themselves every week?” he asked.