David Koch explodes over fake AI-generated photo of himself battered and bruised: ‘BEWARE’
David Koch has taken to social media to criticize the use of a faked photo of himself appearing battered and bruised used in online scams.
The former Channel Seven star, better known as Kochie, reposted the fake image on X (formerly Twitter) on Thursday.
“This article has spread like wildfire today,” read the scam post’s caption, “read the full story here.”
Accompanied by a link, the false headline of the message read: “This is the dark truth behind the incident.”
David Koch has called on the ACCC to take action after a fake news article appeared on social media (pictured)
Kochie tagged the Australian Competition and Consumer Commission (ACCC) and the Australian Securities and Investments Commission (ASIC) in a frustrated effort to fight the scam.
“WTF… land back in Sydney for this social media nonsense,” the ex-Brekkie Central star wrote.
BEWARE: This is (a) scam for those who don’t realize it.
“When are the authorities going to crack down on the platforms spreading these scams,” he said.
Another fake image of Kochie who appears to have been arrested by the police has also been shared on social media.
A similar scam surfaced in April when a fake Twitter post announcing his death spread on social media.
“While saying goodbye is never easy, we take comfort in knowing that Kochie lived a full and meaningful life and left a legacy of kindness, warmth and compassion,” said the post, which originated from a hacked account.
In the brutal death hoax, criminals used his image and fake news articles about his death to scam people.
It’s not the first time the former Sunrise presenter’s image (pictured) has been used in scams, with a death hoax going viral on Twitter in April
Kochie was bombarded with ‘tributes’ after the post went viral, with the then-Sunrise presenter assuring fans he was just taking a week off from work.
“To be clear, I am alive and well and enjoying AFL’s Gather Round in Adelaide with all my family,” he wrote.
“This stuff really gives me the s***s.”
The ACCC took legal action against Meta last year for allegedly deceptive behavior by allowing the publication of fraudulent cryptocurrency scam ads for celebrity endorsement.
“Meta should have done more to detect and then remove false or misleading ads on Facebook to prevent consumers from falling victim to ruthless scammers,” ACCC president Rod Sims said in March last year.
“Facebook failed to prevent the publication of fake ads even after the celebrities reported similar false, misleading, or deceptive ads to Meta.”