“Data is complex, messy and doesn’t live in one place” – how Dynatrace used its proprietary platform to drive digital transformation
During Dynatrace Perform 2024, observability was the word of the day. Have the power to look at business data and understand how it can best be used to drive business transformation.
Steve Tack, SVP Product of Dynatrace, and Colleen Kozak, CTO, explained how the company used its proprietary platform to transform the business during the opening hours of the conferences in Las Vegas.
The main obstacle Dynatrace faced in pursuing cloud modernization was collecting high-quality, contextualized data that could be trusted and shared across teams.
Purging the data pipeline
The Dynatrace platform offers cloud and technology integration, giving companies complete visibility of their data in one place. As Tack noted, “Transformation will depend on the data being in the right hands at the right time and in the right place.”
The first example Kozak gave in how Dynatrace used its proprietary platform is combating disruptive fields, “which historically would flow through all of your applications and all of your systems and impact many cross-functional users.”
By combining the power of Grail – Dynatrace’s cloud analytics application – with the Davis AI, these cascading events can be sensed, tracked and stopped by automating the recognition of these disruptive events and preventing them from happening in the first place.
The second challenge that stood in the way of Dynatrace’s digital transformation was the code-to-cache process, which Kozak says involves 15 teams, five systems, and 10 integrations between those systems from start to finish. The length and complexity of this process had a direct impact on the business, especially in terms of the time to process quotes and transactions.
By once again harnessing the combined power of the Davis AI and Grail, they were able to identify exactly which processes within the chain were taking more time than necessary, and identify the manual stops occurring within them. The observability of the Dynatrace platform provided real-time data insights that could then be used to automate and optimize the process.
Kozak also provided a customer use case of the Dynatrace platform, where a European telecommunications company was able to map out an upcoming product launch to optimize not only the customer experience, but also logistics and their internal business processes. Kozak concluded that “the team was able to deliver the most successful iPhone launch in history. It’s pretty amazing.”
“They were able to increase overall traffic while simultaneously reducing bounce rates and achieving zero percent degradation, ultimately resulting in an overall (increased) number of upgrades and an increase in their revenue.”