Dana White handed new role after UFC merged with WWE with the 54-year-old being promoted to Chief Executive Officer of the UFC… as he remains the face of the company
- White was promoted to the UFC following their merger with WWE
- He has seen his role change from President to Chief Executive Officer
- Although the job title has changed, his responsibilities remain the same
Dana White has been promoted to Chief Executive Officer of the UFC following their merger with WWE.
In April, it was announced that WWE would be sold to the Endeavor group and merged together with UFC to form a brand new company.
And the deal was announced on Tuesday, creating a new publicly traded company called TKO Group Holdings.
Endeavor – owner of UFC – will own a 51 percent stake in the combined company, while WWE shareholders will own 49 percent
And the merger has given UFC President White a new role as Chief Executive Officer.
Representatives from both Endeavor and the WWE were present for the official announcement
Endeavor – the parent company of UFC – has completed its merger with WWE to form a new publicly traded company called ‘TKO Group Holdings’, which is valued at £17.3 billion ($21.4 billion)
Dana White’s UFC was already owned by Endeavor and he has now seen a promotion
A statement read: “Dana White is now Chief Executive Officer of UFC and Lawrence Epstein will remain Senior Executive Vice President and Chief Operating Officer of UFC. Nick Khan will continue with WWE in the role of president.”
Furthermore, there is also a new role for Vince McMahon, as the statement continues: “The TKO Board of Directors is led by Vince McMahon as Executive Chairman of the Board of Directors and consists of 11 members, including Mr. Emanuel, Mr. Shapiro and Mr. Khan.”
McMahon responded to the merger when he praised the long-standing relationship between Endeavor and the WWE.
“This is the culmination of a decades-long partnership between Endeavor and WWE on strategic initiatives including talent representation and media rights,” said Mr. McMahon.
White’s new role won’t change much as he will remain the face of the UFC despite a new job title.