- Daily Mail Sport’s TikTok page has reached one million followers on the platform
- Click HERE to follow Daily Mail Sport’s TikTok page for the latest updates
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Daily Mail Sport has reached one million followers on TikTok, cementing its position as the most followed British sports newspaper account on the social media platform.
Since the channel’s launch in 2023, fans can’t get enough of the fun, serious and sometimes bizarre stories from the sports world.
With over 50 million likes and over 730 million video views, there is a new, younger audience engaging with Mail branded content.
The video sharing platform is increasingly used by 18 to 24 year olds to keep up with current events; one in ten use TikTok as a news source in Britain.
From R9 picking his best ever XI and the hit podcast It’s All Kicking Off to our Guess the Fighter Series, millions of people around the world enjoy Mail Sport videos.
Since launching in 2023, the Daily Mail Sport page has reached one million followers on TikTok
From Ronaldo picking his best ever XI to our hit podcast It’s All Kicking Off, millions of people around the world are enjoying Mail Sport videos
And it’s not just football fans who get their money’s worth with rugby, F1, darts and everything in between, all covered in depth by the Mail’s team of award-winning journalists and content creators.
Mail’s global sports publisherLee Clayton said: “This is a fantastic achievement and it’s all thanks to the brilliant work of the team. By leveraging our talented journalists, we’ve created fun content for new audiences.
“Since we launched Mail Sport on TikTok we have grown rapidly and with the end of the Premier League and Champions League on the horizon, as well as the opportunity to win the European Championship in the summer, we expect even greater numbers in this area.”
Social content manager of Mail SportBen Wiley said: ‘I’m extremely proud of reaching 1,000,000 followers and how far we’ve come in just over a year.
‘We started with just the two of us and now have a team of six people working to make Mail Sport TikTok engaging, vibrant, news-breaking and the number 1 sports newspaper on the platform. On to the next million!’
Mail Sport TikTok leaderJosh Hartley said: “This is a huge achievement for the team.
“Reaching the one million follower milestone further cements us as the No. 1 sports newspaper on TikTok, a title we achieved in just over a year through our endless innovation to deliver reactive news that resonates with our audiences.”