Daily Mail Australia records readership surge – as other news publishers go backwards
Daily Mail Australia has recorded a notable increase in readership, noticeably bucking the trend of declining audiences among other news publishers.
The latest figures from market research firm Roy Morgan show that Daily Mail Australia has seen an 18 percent increase in visitor numbers over the past year.
That brought the average monthly audience to 6.86 million in the year to the end of September.
“This significant growth shows that readers are flocking to Daily Mail Australia to get the latest news, showbiz, sport and lifestyle,” said editor Felicity Hetherington.
“The numbers are a reflection of our highly talented newsroom and a deep understanding of our readers’ likes and dislikes.
‘Our new premium Mail+ stories, showcasing some of our best stories and most successful columnists, have also found a highly engaged readership.’
In contrast to Daily Mail Australia’s improvement, four other major news publishers recorded annual declines.
Daily Mail Australia homepage
The website news.com.au fell four percent year-on-year, while nine.com.au saw a steeper decline of 7.6 percent.
ABC News (-6.1 percent) and the Sydney Morning Herald (-4.9 percent) also saw their ratings decline, while 7News saw the sharpest decline of 20.5 percent in a year.
A number of widely read exclusives have boosted Daily Mail Australia’s ratings, including a series of scoops on the Queensland RAAF airman accused of his wife’s death, and the tragic suicide of schoolgirl Ella Catley-Crawford.
The DMA’s showbiz team also had exclusives on actor-turned-country postie Samuel Johnson, photos from Tammy Hembrow’s wedding and celebrity news from the spring racing carnivals in Melbourne and Sydney.
Meanwhile, Daily Mail Australia is enjoying growth in its brand new retail vertical.
“Our retail channel has gone from strength to strength since launching in October – and already shows tremendous promise for 2025,” said Hetherington.