Frenzied customers trying to get their hands on the new Wicked-themed Stanley cups almost got into a ‘brawl’ over the expensive cups.
The highly anticipated upcoming film adaptation of the beloved Broadway musical announced last week that it was teaming up with the hugely popular water bottle company.
They teamed up to release two brand new Stanley cups exclusively at Target: one in sparkling pink for Ariana Grande’s character Glinda and the other in a piercing green for Cynthia Erivo’s character Elphaba.
But when the two new cups hit stores Sunday, crowds of fans rushed to the chain to try to buy them — and at a Target in St. Louis, some people almost got into a physical argument about them.
A woman named Colleen documented the chaos on her TikTok account, and she claimed someone “grabbed” a cup from her child’s hand.
Frenzied customers trying to get their hands on the new Wicked-themed Stanley cups almost got into a ‘brawl’ over the expensive cups
In the videowhich has been viewed no less than 1.2 million times, a crowd of people were seen running through the store towards the cups.
Upon arriving at the department where they were being sold, things quickly became chaotic as everyone tried to get their hands on the themed Stanleys at once. And within seconds all the green ones were gone.
‘Did someone take something from your hand? Because they tried to take something out of my child’s hand,” Colleen said to a fellow customer afterwards.
The customer then revealed, “Yes [someone] I tried to take mine away and I said, ‘No.’
Colleen explained that she had been waiting there since 6:30 in the morning with her two daughters.
Luckily, despite the craziness, the two girls were both able to get one of each of the cups, and they proudly showed them off to the camera.
“There was almost a fight in front of Wicked Stanleys,” Colleen wrote in the video, adding in the caption, “People went crazy.”
The new Wicked Stanley cups are available in two sizes: 40 ounces for $55 and 20 ounces for $35. The set of cups sells for as much as $226 online.
The upcoming film adaptation of the beloved Broadway musical announced last week that it was teaming up with the hugely popular water bottle company
They released two Stanley cups exclusively at Target: one in sparkling pink for Ariana Grande’s character Glinda and the other in piercing green for Cynthia Erivo’s character Elphaba
But when the two new cups hit stores Sunday, crowds of fans rushed to the chain to try to buy them — and at a Target in St. Louis, some people nearly got into a physical altercation.
Another woman named Alicia Briggs told it Business insider that she arrived at Target at 5:20 a.m. on Sunday and waited in line for hours so she could get the cups.
A woman named Colleen documented the chaos on her TikTok account, claiming someone grabbed a cup “out of her child’s hand.”
She documented it TikTokwhere she revealed that the first Target she visited was already sold out, so she had to go to a second one.
“Before you all come for me, I’m not the type of person to queue for a cup, but the online warriors beat me to it when I tried to get it online,” she said.
“I just had to come to the store because I’m not going to play with you guys to raise the prices online with the resale. I’m glad I went because I secured the bag.”
There was similar chaos over Stanley’s collaboration with Olivia Rodrigo, as well as the special Valentine’s Day cup the brand released earlier this year.
In January, parents told us The cut that their children were bullied at school for having knock-off versions of the mug instead of the name brand.
Madalyn, a nine-year-old from Kentucky who owns five Stanleys, told the publication that owning a Stanley is now a requirement for social acceptance at her school.
“I’m a little bit more popular now and I’ve gotten more friends because of it,” she said.
Dhalia, a 13-year-old from Dallas, added that her classmates “only talk to her in the morning when she’s holding her Stanley.”