Crowds wait outside Boots for hours after demand for new anti-aging cream hailed as ‘Botox in a jar’ surges and experts say can help with facial burns and scars
- More than 94,000 people signed up to the waiting list for a No. 7 anti-aging series
- And countless people lined up in front of Boots stores up to two hours early on Wednesday
Crowds in search of a miracle cure for wrinkles are lining up for the latest anti-aging cream.
More than 94,000 people signed up to a waiting list for an anti-ageing range from No. 7, and countless people lined up outside Boots stores up to two hours early on Wednesday.
Demand for the No. 7 Future Renew Damage Reversal skin care line surged after impressive results of its ability to repair skin damage from the sun were presented last month at a meeting of the British Society for Investigative Dermatology.
Developed over 15 years in collaboration with the University of Manchester, the cream has been shown in clinical studies to reduce fine lines and wrinkles and improve skin firmness.
The call for the so-called Botox in a jar is reminiscent of the company’s Protect & Perfect serum, which was featured on the BBC’s Horizon program in 2007.
More than 94,000 people signed up to a waiting list for a No. 7 anti-aging range, with scores of people queuing outside Boots stores up to two hours early on Wednesday
Demand for the No. 7 Future Renew Damage Reversal skin care line surged after impressive results of its ability to repair skin damage from the sun were presented last month at a meeting of the British Society for Investigative Dermatology (photo: Rows of shoppers at Boots in Newcastle, excited to get their hands on the No7 Future Renew skin range)
Developed over 15 years in collaboration with the University of Manchester, the cream has been shown in clinical trials to reduce fine lines and wrinkles and improve skin firmness (pictured: people queuing up to receive the No7 range to buy in Boots in Bristol)
The science show found that it was the only product that justified its price tag and led to five months worth of stock sales at Boots in a day.
No 7 Future Renew products, which include a day cream, night cream and eye serum, are priced from £24.95.
Richard Bowden, of No. 7, said: ‘Future Renew is our biggest launch ever and we are thrilled with the reception.’
The cream uses two artificial peptides – versions of protein fragments in the skin that initiate repair.
Tests suggest that the peptides regenerated the protein layer that makes skin resilient.
Richard Bowden, of No 7, said: ‘Future Renew is our biggest launch ever and we are delighted with the reception’ (Photo: queues for the No7 cream in Bluewater, Kent)
The call for the so-called Botox in a jar is reminiscent of the company’s Protect & Perfect serum, which was featured on the BBC’s Horizon program in 2007. sell months worth of stock at Boots in a day
No 7 Future Renew products, including a day cream, night cream and eye serum, are priced from £24.95 (Photo: The queues for No7 products at Boots in Glasgow)