Crisis-stricken John Lewis shakes up the reach of children as the boss fights for her future under fire
Busy: John Lewis chairman Sharon White (pictured) lost a vote over her performance over the past year
John Lewis is investing over £1 million to shake up the kids’ range as the boss fights for her future.
The troubled department store chain – which also owns Waitrose – stocks more than 50 children’s brands, including My Little Pony and Disney Princesses in toys and Petit Bateau, JoJo Maman Bebe and Ted Baker in fashion.
John Lewis is also launching “immersive experiences” in stores, including Lego for kids to build and an alpine Scalextric race track.
John Lewis executive director Naomi Simcock said the company wanted to create “a destination, not just a store.”
It is expanding the services for young families, including the advice agreements for All Things Baby day care centers.
The John Lewis Partnership suffered a third year of loss and abolished the annual employee bonus for the second time since 1953.
Last month, chairman Sharon White lost a vote on her performance over the past year after more heavy losses.