The crisis at Morrisons is deepening as customers continue to abandon it for German discounters Aldi and Lidl
Morrisons is facing a growing crisis as customers continue to abandon it for Aldi and Lidl.
The beleaguered Bradford supermarket saw sales rise 0.1 per cent to £2.8 billion in the three months to March 19 – its first growth since May 2021.
But the increase was the slowest of any supermarket. Aldi’s turnover, meanwhile, rose 25.4 per cent from a year ago to £3.1 billion.
Slow: Morrisons saw sales rise 0.1% to £2.8bn in the three months to March 19 – its first growth since May 2021
Lidl – the fastest growing supermarket – saw sales rise 25.8 percent to £2.4 billion.
Morrisons now make up 8.8 percent of the UK grocery market, up from 9.5 percent a year ago, according to figures from Kantar.
Aldi, which overtook Morrisons last year to become the UK’s fourth largest supermarket, accounts for 9.9 percent of all grocery sales, up from 8.6 percent a year ago.
Lidl is close behind Morrisons, with a growth of 6.4 percent a year ago to 7.4 percent.
Morrisons has struggled since being bought by a US private equity firm two years ago. Shore Capital retail analyst Clive Black said it was “unfortunately now the trade’s laggard.”