Country music star Brantley Gilbert gets tossed a Bud Light during concert and SMASHES it

Country star Brantley Gilbert was the latest artist to protest Bud Light’s partnership with transgender activist Dylan Mulvaney by showing the beer company what he thought of their product at a concert this weekend.

During a performance at Indian Mountain ATV Park in Piedmont, Alabama, the multi-platinum singer was thrown a can of beer on stage.

Gilbert stopped drinking in recent years, but he took one look at the beer and exclaimed, “F**k that!”

He then smashed the can of Bud Light on the floor before being thrown another brand of beer.

Gilbert didn’t stay for dinner, but he did nod in approval and toss the concoction to one of his bandmates, who then shot it by punching a hole in the can.

“You don’t have a hair on your ass if you don’t shoot that son of a bitch,” Gilbert said.

Gilbert is notoriously conservative, wearing pro-Trump merchandise on tour and even leading his fans in a ‘F**k Joe Biden’ chant at a 2021 show, according to The daily thread.

He joins John Rich, Travis Tritt and Kid Rock in the music community that appears to be boycotting Bud Light.

On Sunday, Budweiser — which is also owned by Anheuser-Busch — released a new all-American ad featuring their beloved Clydesdales in clear response to the commotion over the company’s partnership with Mulvaney.

The one-minute commercial features shots of the animal galloping through western landscapes and past landmarks including the Lincoln Memorial and Brooklyn Bridge.

The ad for the beer — which, like Bud Light, is owned by Anheuser-Busch — appeared to represent a return to traditional values ​​for the brand, which historically appealed to American workers.

Brendan Whitworth, CEO of Anheuser-Busch, struck a conciliatory tone on Friday when he issued a statement on behalf of the company saying, “It was never our intention to be part of a discussion that divides people.”

“Our job is to bring people together over a beer,” Whitworth wrote in an open letter posted on the company’s Twitter account.

It referenced the company’s “history and heritage” in “the heartland of America,” but never specifically mentioned Mulvaney or the backlash.

Bud Light is trying to make progress with its social media presence. On Friday, after nearly two weeks of silence, the Bud Light Twitter account posted again. The brand tweeted out an icy can of its classic brew that read “TGIF?”

While the post received numerous negative comments related to the controversial brand partnership with Mulvaney, it has garnered a whopping 11.1 million views and 25,000 comments to date.

That massive figure becomes even more striking when compared to the brand’s most recent tweets, most of which fall well below the 1 million mark.

Even a recent popular tweet from late last month promoting the brand’s March Madness sweepstakes was viewed just 1.2 million times.

Despite the nature of the attention, Bud Light’s partnership with Mulvaney seems to have paid off in terms of the amount of sheer exposure it’s brought to the brand.

Brand reach is a primary tool used to measure the success of marketing campaigns. And by the numbers alone, the partnership with Mulvaney has probably exceeded all expectations.

Typically, however, that reach isn’t supposed to come with a $6 billion loss in market cap and hundreds of thousands, if not millions, of dissatisfied customers.

The disastrous fallout from the Mulvaney partnership led to a lukewarm apology for the Anheuser-Busch CEO last week, but it remains unclear exactly what the next step for the struggling brand will be.

It doesn’t seem that online observing is buying the brand’s attempt to right ship.

Many labeled the ad as a pathetic attempt to correct course following the partnership with Mulvaney.

“My favorite ad by far was the Clydesdales after 9/11. It was absolute perfection. After your embrace of the trans agenda, glorifying a man seeking his 15 minutes of fame by mocking women. I will never buy, drink or serve your beer again’ wrote a user.

“Is the horse trans now?” wrote radio host Dan O’Donnell.

“No, you destroyed your own base and market because you had to wake up. I will never drink any of your products again,’ wrote Brandon Saario.

‘Lol, hard spindle huh?’ wrote Angela McArdlethe president of the Libertarian Party.

Commentator Philip Holloway wrote, “Now don’t look at Anheuser Busch and Budweiser, but the Clydesdale has already left the shed. The train has left, the ship has left the station.’

Bud Light and Budweiser are different brands under the same parent company. With the new ad, the latter – often referred to as The King of Beers – appears to be stepping in to save Bud Light’s reputation.

In her controversial ad, Mulvaney posted a clip of herself sipping face down on a one-off custom Bud Light can to promote the March Madness contest. to dawn.

Mulvaney became known for the ‘days of girlhood’ videos, in which the 26-year-old documented her first year of identifying as a girl.

But the TikTok star has angered some feminists and conservatives over claims that she’s a “girl” and adopts parts of being a woman that she finds interesting — without dealing with the misogyny or prejudice that many women face.