Could the next election be AI-generated? Presidential candidates use tech to promote themselves and attack their opponent in Argentina
The next US election could see a flood of AI-generated campaign posters after candidates in Argentina took advantage of it promote themselves and attack their opponent.
Sergio Massa and Javier Milei are vying for the presidency, harnessing the power of artificial intelligence in the hope that one can outdo the other.
Massa recreated himself in several scenes of him practicing military metals, surrounded by hundreds of people looking up to him hopefully as they pushed out a video featuring Javier as a character in the film Clockwork Orange.
But the far-right libertarian economist did not sit back quietly: he used AI to create Mass in the form of a Chinese communist leader.
Argentina’s digital posters follow those created by U.S. officials this year, such as a video of Ron DeSantis from the Florida campaign showing Donald Trump embracing Anthony Fauci.
Massa recreated himself in several scenes where he practices military metals, surrounded by hundreds of people looking up to him with hope
The New York Times reported that Massa’s campaign fed a system with specific prompts on the promotional posters.
“Soviet political propaganda poster illustration by Gustav Klutsis showing a leader, Massa, standing firm,” according to NYT.
“Symbols of unity and power fill the environment,” the prompt continued. ‘The statue radiates authority and determination.’
Massa has several AI-generated posters, some with a cheering crowd surrounding him and others of him standing alone as he stares into the distance.
One image shows Massa wearing a light blue shirt with military-style metal above the pockets.
He stands among a sea of solemn-looking people, staring at him as he points to the blue sky above.
Massa took the opportunity to portray his opponent in a bad light, focusing on Milei’s outbursts on the campaign trail.
Massa has several AI-generated posters, some with a crowd cheering around him and others of him standing alone as he stares into the distance
Milei, who is also a TV personality, collapsed live on television during an interview on October 29. The crowd said he “looked unhinged, exhibited erratic behavior and used unusual hand gestures.”
The broadcast glitch sparked widespread public concern and has raised questions about his mental stability, with citizens concerned that his emotional state could affect the way he leads the country.
In such incidents, Massa used AI to superimpose Milei’s face onto film characters in Clockwork Orange and Fear and Loathing in Las Vegas to portray him as unstable.
While most people will conclude that the footage is fake, Massa went one step further with a deepfake video in which Milei discusses the concept of a market for human organs, which he would legalize if elected.
Massa told NYT: ‘We asked an AI to help Javier explain the organ sale, and this was the result.’
Massa used AI to superimpose Milei’s face onto film characters in Clockwork Orange and Fear and Loathing in Las Vegas (pictured) to portray him as unstable
Massa’s campaign fed a system with specific instructions on the promotional posters
In a TV interview, Massa said he was surprised by the possibilities of the technology, saying: ‘I was not mentally prepared for the world I was entering. It is a significant challenge. We’re riding a horse whose tricks we still have to learn.’
The campaign stated that ‘the use of AI is intended to entertain and advance political points, not to mislead. But this is very dangerous behavior. ‘
In June, DeSantis, who is running for US president, used AI-generated footage of former President Trump embracing Fauci.
AFP reports this that three images in the 44-second attack ad were fake.
Those images show Trump hugging and kissing Fauci, the director of the National Institute of Allergy and Infectious Diseases, who became synonymous with the US response to the COVID-19 pandemic.
Argentina’s digital posters follow those created this year by U.S. officials, such as a video by Ron DeSantis of the Florida campaign who distributed a video of Donald J. Trump embracing Anthony Fauci.
President Joe Biden has also been used in deepfakes. In May, a video was released in which he promoted Bud Light dressed as trans star Dylan Mulvaney
Trump was also in on the scheme — a video showed him teaching tax evasion at a quiet Albuquerque nail salon, showing that even the country’s most powerful figures aren’t safe from AI identity theft
The ad shows Apprentice-era Trump firing a number of individuals but then refusing to defund Fauci, who has been blamed by conservatives for COVID lockdowns, school closures and masking.
As audio of Trump explaining why he never fired Fauci, a collage of six images of the two men together is shown – with three real photos and three deep fakes.
The words ‘Real Life Trump’ are placed over the collage.
“It was sneaky to mix what look like authentic photos with fake photos, but these three images were almost certainly AI-generated,” said Hany Farid, a professor at the University of California, Berkeley and an expert in digital forensics, disinformation and image analysis. , told AFP.
President Joe Biden has also been used in deepfakes.
In May, a video was released in which he promoted Bud Light dressed as trans star Dylan Mulvaney.
Trump was also in on the scheme — a video showed him teaching tax evasion at a quiet Albuquerque nail salon, showing that even the country’s most powerful figures aren’t safe from AI identity theft.
Experts say it is relatively easy to spot these counterfeits today, but will be impossible in the coming years as technology advances rapidly.
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