Cost of Convenience: Restaurants List Higher Prices on Online Menus

The convenience of ordering food online comes at a cost; or, to be more accurate, an “extra cost.” Consumers generally pay more when ordering food through online platforms and apps than when ordering food from the same restaurant they order online from.

Due to the increasing phenomenon of price differences, which may violate contracts, prices on online menus on online aggregator platforms in many cases turn out to be higher than prices on physical menus in restaurants.

For example, a restaurant chain with branches in Delhi-NCR, Mumbai, Bengaluru and other cities sells a plate

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