A cosmetic clinic has hopped on the 'gray sweatpants season' trend by using them to plug penis fillers.
New York-based Lushful Aesthetics promoted the $4,000 (£3.1k) 'girth enhancement' option with a post mentioning the phrase.
It even offered men the chance to 'finance your c***'.
Gray sweatpants season refers to a sudden surge of men wearing this item due to the cold weather. They can leave a visible outline of the penis.
Fillers, whether for the lips, cheeks or penis, work in exactly the same way. Fluid is injected into soft tissue to plump and add volume to the desired area.
New York-based Lushful Aesthetics promoted the $4,000 (£3.1k) 'girth enhancement' option with a post mentioning the phrase. Gray sweatpants season refers to a sudden surge of men wearing this item due to the cold weather. They can leave a visible outline of the wearer's penis, giving rise to a social media trend where men show off by posting photos in the item
In a separate post titled 'FINANCE YOUR C***', the clinic urged men to apply for a 'cherry payment plan', which would allow them to make regular monthly payments to cover the cost of treatment. The price varies depending on the amount of filler used, but the minimum amount of filler used for an initial treatment – five syringes – costs $4,000. It's offering the second five syringes for as much as $700 (£556) per additional syringe, while the price drops to $600 (£477) per additional syringe after 10 syringes
Some clinics claim it can make penises up to 2 inches thicker.
However, medics have warned that the procedure, which produces short-term results, can have brutal side effects.
For example, some men have been forced to undergo skin grafts after experiencing severe reactions to the injections.
Clinics offering penis fillers have also previously been accused of cashing in on male fears.
In a post on
The clinic, founded by Dr Chris Bustamante, said: 'Our patient came in to add more penis filler to his previous girth improvement results.'
It stated that Dr Bustamante, nicknamed Injector Chris, specializes in penis fillers and 'performs this procedure daily in our practice', adding: 'It's the perfect procedure to boost your self-confidence.'
The post included a video of Dr. Bustamante performed the procedure.
During the treatment, patients are numbed with injections of local anesthetic before the filler is injected under the top layer of skin.
For men to maintain results, it generally needs to be repeated every 12 to 18 months.
According to Lushful Aesthetics, the treatment 'does not change the length of the penis while erect, but does prevent the penis from fully retracting when flaccid'.
It is intended for “aesthetic purposes only” and has “no effect” on erectile performance, it also claims.
In a separate post titled 'FINANCE YOUR C***', the clinic urged men to apply for a 'cherry payment plan', which would allow them to make regular monthly payments to cover the cost of treatment.
The price varies depending on the amount of filler used, but the minimum amount of filler used for an initial treatment – five syringes – costs $4,000.
It offers the second five syringes for as much as $700 (£556) per additional syringe, while the price drops to $600 (£477) per additional syringe after 10 syringes.
In other MailOnline adverts, which typically cost around £2,500, British clinics say the procedure can increase penis girth 'by around 2 to 4cm' and length by up to '1cm to 2cm'.
Others in London, offering 'interest-free finance plans' and claiming the treatment takes just 15 to 20 minutes, are charging up to £8,000.
It comes amid a growing trend of men undergoing cosmetic surgery, including Brazilian Butt Lifts (BBLs), liposuction and ab implants.
Although penile fillers can be reversed with a dissolving injection, there is limited research on the risks associated with injecting them into this location.
As with facial fillers, a solution improperly injected into or around a blood vessel can cause tissue to die.
And in the first week after augmentation injections, there is also the risk of filler migration, where the filler moves from the original injection site, resulting in an irregular shape or feel.
They wrote: 'Our patient came in wanting to add more Penis Filler to his previous results with the Girth Enhancement. '@injectorchris specializes in Penis Filler and performs this procedure daily in our practice. It is the perfect procedure to boost your self-confidence.' The post included a video of aesthetic nurse Dr. Chris Bustamante, the clinic's founder, performing the procedure. Pictured: The Lushful Aesthetics clinic in New York
If the filler is not applied correctly, it can also harden, bruise and leave permanent deformities, or the injection sites can become infected.
In severe cases, skin grafts may even be necessary to repair damage caused by the filler.
Senior clinicians from the British Association of Urological Surgeons have also previously warned that there is 'no definitive evidence' showing the procedure improves function.
The group urged clinics to 'stop misleading' vulnerable patients who take advantage of male anxiety and 'tackle the real issues with psychological treatment and reassurance'.
In June, a German man also died of sepsis after silicone oil from a penis enlargement spike entered his bloodstream.
Studies suggest that the average penis size is round 5.1 inches (13.12 cm) when upright.
A micro-penis is defined as less than two inches when erect.
Enlargement surgery is only available on the NHS for people with a micropenis. Privately this can be up to £6,000.