Convicted drug smuggler ‘Cocaine Cassie’ Sainsbury is ‘desperate’ to ditch infamous nickname as she attempts to let go of her criminal past

Cassie Sainsbury says she is ready to shed her criminal reputation.

The drug trafficker turned fitness influencer, 28, told the Daily telegram on Monday that she wanted to show people who she really is before competing in the Seven reality competition SAS Australia: Buried Alive.

“I wanted to expose what everyone really thought of me, show them the rawest version of someone,” the influencer said.

She was dubbed ‘Cocaine Cassie’ after being convicted of drug smuggling in the South American country of Columbia. She noted that she hoped the show would give Australians a more rounded view of her, demonstrating her humanity and how her past misdeeds do not define her.

‘I allowed my past to define my life for so long and I never wanted that… I tried to hide from it and I think since the show I’ve really stepped out of the shadows and supported myself in whatever decisions I also take’ now’, she said.

Convicted drug smuggler ‘Cocaine Cassie’ Sainsbury (pictured) says she’s ready to shed her criminal reputation

The publication also reported that she is “desperate to ditch the infamous name she was branded with in 2017.”

Last month, Cassie started her own Cameo account to connect with fans.

She made the announcement via her Instagram account and shared a link with her 33.7k followers.

Cameo is an online platform that allows fans to purchase personalized videos and messages from various celebrities, internet influencers and television stars.

The 28-year-old drug trafficker turned fitness influencer told the Daily Telegraph on Monday she wanted to show people who she really is before taking part in Seven reality competition SAS Australia: Buried Alive

The 28-year-old drug trafficker turned fitness influencer told the Daily Telegraph on Monday she wanted to show people who she really is before taking part in Seven reality competition SAS Australia: Buried Alive

Through its Cameo profile, Sainsbury gives followers the opportunity to purchase personalized videos for $47 each and posts for $31.

The upcoming SAS Australia contestant has posted an introductory video explaining what she has to offer fans.

“Hey guys, it’s Cassie here. “I accept all video requests…whether it’s a motivational speech, a shout-out, a birthday message, I’m here – nothing crazy,” she said.

It comes as Sainsbury launched its own Cameo profile last month.  Pictured

It comes as Sainsbury launched its own Cameo profile last month. Pictured

The 28-year-old drug trafficker turned fitness influencer made the announcement on Instagram, sharing a link with her 33.7k followers

The 28-year-old drug trafficker turned fitness influencer made the announcement on Instagram, sharing a link with her 33.7k followers

Sainsbury also stated that any money she makes through Cameo will be donated to an undisclosed charity.

Cassie was also featured in the recently released trailer for the upcoming SAS Australia show.

The video begins by dropping the celebrity contestants into a sandy desert, which according to the subtitles is in a “secret location in the Middle East.”

Through its Cameo profile, Sainsbury gives followers the opportunity to purchase personalized videos for $47 each and posts for $31

Through its Cameo profile, Sainsbury gives followers the opportunity to purchase personalized videos for $47 each and posts for $31

We then see the participants undergo a series of grueling physical challenges, including running across the roof of a moving train and dodging grenades.

They are also buried alive in coffins built into the sand.

‘The selection process is brutal. This is the most difficult military course in the world. If you are weak, easily offended or physically unfit, leave now,” host Ant Middleton tells the contestants.

Cassie will also appear in the new season of Channel Seven's reality show, SAS Australia: Buried Alive, as indicated in the new trailer.  The video begins by dropping the celebrity contestants into a sandy desert, which according to the subtitles is in a

Cassie will also appear in the new season of Channel Seven’s reality show, SAS Australia: Buried Alive, as indicated in the new trailer. The video begins by dropping the celebrity contestants into a sandy desert, which according to the subtitles is in a “secret location in the Middle East.”

'The selection process is brutal.  This is the most difficult military course in the world.  If you are weak, easily offended or physically unfit, leave now,

‘The selection process is brutal. This is the most difficult military course in the world. If you are weak, easily offended or physically unfit, leave now,” host Ant Middleton (pictured) tells the participants

Cassie will join Anthony Mundine, former Roosters captain Boyd Cordner and Olympic swimmer Stephanie Rice in the new series.

The Adelaide woman became known as Cocaine Cassie in 2017 after she was arrested by Colombian authorities for trying to smuggle almost 6kg of cocaine out of the country, hidden in 18 boxes of headphones.

She was sentenced to six years in prison but was released in 2020 and returned to South Australia shortly afterwards, where she now works as a fitness influencer.

Cassie will join Anthony Mundine, former Roosters captain Boyd Cordner and Olympic swimmer Stephanie Rice in the new series.

Cassie will join Anthony Mundine, former Roosters captain Boyd Cordner and Olympic swimmer Stephanie Rice in the new series.

Sainsbury was nicknamed 'Cocaine Cassie' when she was caught trying to smuggle 5.8kg of cocaine (above) out of Columbia

Sainsbury was nicknamed ‘Cocaine Cassie’ when she was caught trying to smuggle 5.8kg of cocaine (above) out of Columbia