Controversial influencer goes into hiding’ after being accused of ‘toxic positivity’
Controversial influencer who laughed at killing two cats when a child ‘goes into hiding’ after moms accuse her of ‘toxic positivity’ on Instagram
A controversial Australian influencer has been kicked off social media after mean moms on Instagram criticized her for ‘toxic positivity’.
Emma Claiir, who received backlash in April when she admitted to killing two cats as a child, told her 106,000 followers that she took a break from Instagram after the criticism.
“It has just been brought to my attention that my last [post] about having a tough Mother’s Day is a form of toxic positivity and can be detrimental to other moms who are struggling and that I need to do better,” she wrote.
Emma continued that she was “in hiding” for a while to protect her sanity.
“It seems like nothing I post is good enough these days and everything I post is wrong and right now I can’t be bothered to please everyone,” she snapped.
Controversial Australian influencer Emma Claiir has fled social media after mean moms on Instagram criticized her for ‘toxic positivity’
Emma said she went into hiding for a while to protect her sanity
“I’m doing my best to be somewhat real and relatable here and hope I can help at least one person feel better or less alone, but it’s getting harder and harder to show up when I’m constantly being told I’m with be wrong or be poisonous. or should do better.’
Emma was widely criticized and was ousted by makeup company MCoBeauty in April after admitting to two incidents of historic animal cruelty on an episode of her podcast Simply Chaotic.
Three other brands subsequently cut ties with Claiir, including a vegan makeup company that promotes how it doesn’t test its products on animals.
Lust Minerals confirmed in a lengthy Instagram post at the time that it would no longer be working with Claiir.
“We are deeply saddened by the events that have taken place regarding Emma Claiir. Lust Minerals does not condone cruelty of any kind. We stand by our values - our products are cruelty free and vegan certified,” the statement read.
‘As a company we take these matters very seriously and have therefore made the decision to end all activities with Emma Claiir. Our community is our first priority.’
The influencer often posts cute pictures with her newborn son on social media
Fashion retailers Glassons and Princess Polly also distanced themselves from Claiir, saying they would not work with her in future campaigns, according to screenshots of DMs the brand sent to customers.
The screenshots, obtained by the “snark” account Influencer Updates AU, confirmed that both labels had cut ties with Claiir as a result of her cat controversy.
Claiir shared the bizarre admission on her podcast earlier this week, after her co-host Kristy Jean asked her to reveal a personal secret.
The mother of one left Jean baffled by admitting, “I killed my cat.”
Chuckling awkwardly, Claiir continued, ‘I didn’t mean to… I was young, I was a child.
Emma was widely criticized in April after admitting to two incidents of historic animal cruelty on an episode of her podcast Simply Chaotic.
“I waved my cat. I thought it was just a hug. And I accidentally released it.”
Claiir clarified that the animal died “of fright,” rather than of any injuries from being flung across the room.
After sharing a laugh with her co-host, Claiir added, “I just want to say, I’m giggling about it now, but this happened for years and years and years [ago].
“And, like, I was crazy about a little kid.” Incredibly, Claiir went on to admit that she “also accidentally killed her best friend’s cat.”