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Popular beer changes its name after its traditional name was slammed as ‘stupid and degrading’ and it was pulled from the shelves
- Colonial Brewing Co will now be known as CBCo Brewing, company has revealed
- Rebranding comes after its old name was described as ‘stupid and degrading’
- Bottle chain Blackhearts & Sparrows previously ditched the company’s products
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A popular brewery has rebranded itself after a bottle shop chain pulled its beers from their shelves because its traditional name was ‘stupid and degrading’.
Colonial Brewing Co will now be known as CBCo Brewing, with the company saying it made the change to ‘better reflect modern tastes and connect with who we are as a business’.
In 2020, the company’s product were removed from bottle shop chain Blackhearts & Sparrows after Melbourne chef and writer Shaad D’Souza called its name ‘stupid and degrading’.
Colonial Brewing Co will now be known as CBCo Brewing, the company has announced. Pictured left is the old branding and right, the new labelling
Blackhearts & Sparrows pulled the products from all its sites across Victoria and Tasmania.
Now, the brewing company has changed its name after ‘extensive’ discussions.
‘After extensive consultation with all of our key stakeholders, our customers and our employees, we’ve decided that we’re going to transition to the new name CBCo Brewing,’ managing director Lawrence Dowd said in a video posted to social media.
‘We look forward to celebrating our new name.’
The change is the latest move to rebrand popular products over fears of causing offence.
In 2020, Nestle announced the classic Australian lollies Redskins and Chicos were to be renamed so they don’t ‘marginalise’ consumers.
Managing director Lawrence Dowd said in a video posted to social media that the decision was made after ‘extensive’ discussions
Company made the change to ‘better reflect modern tastes and connect with who we are as a business’
Nestle said the decision was made because a redskin is a slang term for Native Americans in the U.S., where it it considered offensive, while chico, which is Spanish for ‘boy’, is also used in a derogatory way.
‘This decision acknowledges the need to ensure that nothing we do marginalises our friends, neighbours and colleagues,’ the company said in a statement.
Meanwhile, the popular 86-year-old brand Coon Cheese saw its name changed to Cheer Cheese in the wake of the Black Lives Matter protests of 2020.