Coles supermarket has upset shoppers by changing their red baskets for an eco-friendly option

Coles has come under fire after revealing that it will replace its regular supermarket baskets with a different ‘sustainable’ option.

Shoppers complain that the new baskets, which are made from 100% recycled plastic, are “horrible to carry, big and clumsy.”

The new baskets are larger, have only one handle and are made entirely from recycled milk bottles.

‘What was the design team thinking?’ asked a man.

Each new Coles basket saves the equivalent of eighteen two-liter bottles of milk from the landfill.

The new feature was introduced as part of Coles’ mission to become “Australia’s most sustainable supermarket”.

However, despite the good intentions, several people have expressed disappointment in the change.

“Hi Coles, just stopping by to say that I hate (and that’s a word I don’t use often) your new red baskets,” said one shopper.

The mother revealed that her bone health problems are exasperated due to the design of the basket.

‘Really just a mango on them? I have to hold it on my arm like a lot of people do, I can’t hold the basket with my hands and fingers because of osteoarthritis,” she said.

“Everything in them due to gravity goes to one end, that’s why it’s impossible to transport and the basket tilts more and when going through the corridors you have to be careful not to hit anyone or disturb the end screens.”

Many shoppers say they prefer the old basket (pictured) which they believe was easier to transport and more ‘ergonomic’ (file image)

I truly believe that a man must have designed the new baskets.

One woman agreed that ‘baskets are horrible now’.

‘Just got out of Coles Karingal, what the hell have you done with the baskets?’ asked a frustrated shopper.

‘The new design is just awful, did you have someone on the team look at the ergonomics?’

The old baskets were a much-loved staple — one shopper even had a photo tattooed on it

“They are horrible to carry, big, clunky, and now the widest part sticks out of your body as you carry them, causing problems maneuvering around the store. What was the design team thinking?’

Another man took to Instagram to express his annoyance at the new design.

‘Well done for making a very, very bad basket. How the hell do you stand it? he asked her.

However, not everyone thought the complaints were justified.

One woman suggested disgruntled shoppers “use a cart” instead.

A Coles spokesperson told FEMAIL the reasoning behind the introduction of the new baskets.

“Our sustainability baskets are made in Australia from 100% recycled milk bottles, saving the equivalent of eighteen two-litre bottles of milk from landfill for every basket made,” they told Daily Mail Australia.

“The baskets have been rigorously tested and have been very well received, with some customers describing them as a stronger, more durable option.”

“Our sustainability baskets are an example of our Together for Zero Waste ambitions and proof that we are committed to working with industry partners to find sustainable solutions and move towards a circular economy.”