Coles slammed over ‘deceptive’ pricing after shopper notices small details on bananas
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Innocent photo of bananas sparks outrage among shoppers: ‘Beware of marketing gimmicks like this’
- Coles accused of marketing stunt over the price of bananas
- Two bunches of bananas seem to have the same price.
Coles has been accused of using a deceptive marketing stunt to advertise the price of its bananas.
A shopper who visited the supermarket in the fruit and vegetable section when he came across the bananas.
He noticed that the regular size bananas had been placed next to the ‘Coles Kids Bananas’ with both price tags showing $4.50.
He took a closer look at the signs and read the fine print that revealed a large price difference between the two fruit variations.
A savvy Coles customer has noticed the subtle price difference between these two sets of bananas.
The price tag showed that regular bananas were priced at $4.50 per kilogram, while ‘Plátanos para niños’ had the same value at 750 grams.
The buyer calculated that the smaller bananas actually sold for a 33% higher price per kilogram than the larger ones.
“Beware of marketing gimmicks like this,” he wrote in a Facebook post.
He immediately shared a photo of the bananas to warn other shoppers about the sneaky tactic.
Social media users were quick to express surprise at the price difference.
‘You get fewer bananas so surely it should cost less than the biggest banana,’ wrote one.
‘Oh, so the SMALLER item is more expensive, and it’s definitely not a gimmick? Right, got it,” wrote another.
However, not everyone thought it was misleading as the price difference was clearly stated, albeit in smaller print.
“Some people are happy to pay the extra for the small size banana, I don’t see how that is a ‘trick’,” said one person.
“If people read the price tag, it’s pretty obvious and clearly stated.”
Others said they went for the smaller bananas and were willing to pay more.
“You pay for the convenience of smaller bananas going in lunch boxes,” said one.
Some who commented on the post said they preferred the smaller bananas because they were a more convenient size for lunch boxes.
The skyrocketing cost of living is hitting many people hard as inflation hits its highest level in 32 years.
A Coles spokeswoman said the ‘Kids Pack Bananas’ were a specialty product.
“We sell specially marked Coles Kids Pack Bananas for a healthy snack packed with nutrients but still fits comfortably in any child’s lunch box,” she said. yahoo news.
Daily Mail Australia contacted Coles for comment.
It comes as runaway inflation has left many shoppers struggling to pay their bills at the checkout.
Coles and Woolworths declared price freezes on hundreds of staples and popular everyday items in June last year to help households cope with the rising cost of living as inflation hits its highest level in 32 years.
However, both price caps have ended.
Despite last year’s price freeze, the cost of fruits and vegetables soared 16.2 percent in the 12 months to September, dairy products 12.1 percent, while bread and cereals they rose 10 percent, according to the Australian Bureau of Statistics.
Woolworths has taken a seasonal approach to its discounts, recently slashing the price of more than 300 summer staples as part of its Reduced Prices campaign, which continues through February 21.